Marketing Lead, EMEA

Ironclad; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading AI contracting platform is seeking its first marketer in EMEA to build and scale the regional pipeline. This hybrid role, based in London, requires expertise in B2B SaaS demand generation, field marketing execution, and a data-driven mindset. The successful candidate will own demand generation strategies and work closely with sales to drive revenue growth across various channels, ensuring marketing aligns with business objectives. Candidates must possess a strong marketing generalist skillset and a minimum of 6 years in SaaS demand generation.

Benefits

Private Medical & Dental insurance

Life assurance and Income Protection

Generous leave policies

Family-forming support

Monthly stipends for wellbeing

Standard pension contribution scheme

Regular team events

Qualifications

• 6-8+ years of experience in B2B SaaS demand generation.
• Proven experience in managing regional pipeline and revenue.
• Experience localizing marketing programs for EMEA markets.

Responsibilities

• Own the demand generation strategy and pipeline target for EMEA.
• Build a regional marketing plan aligned to revenue goals.
• Execute in-person and field marketing programs.

Skills

B2B SaaS demand generation experience

Field marketing execution

Strong marketing generalist skillset

Partnering with Sales

Data-driven mindset

Job description

Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That’s why the world’s most transformative organizations, from OpenAI to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.

We’re consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work, and one of Fast Company’s Most Innovative Workplaces. Ironclad has also been named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On. We’re backed by leading investors including Accel, Y Combinator, Sequoia, BOND, and Franklin Templeton. For more information, visit www.ironcladapp.com or follow us on LinkedIn.

Position Summary:

We’re hiring our first marketer in EMEA to build and scale our regional pipeline engine from the ground up. This role will own our new business pipeline goals for the region and be responsible for designing and executing a full-funnel demand generation strategy that drives awareness, pipeline, and revenue. This is a hands‑on role for a marketer that thrives in builder mode, across digital and in‑person programs – someone who can think strategically, execute across channels, and partner closely with sales to accelerate growth. You’ll act as the revenue marketing team’s on‑the‑ground field marketer in EMEA, while leveraging global playbooks, campaigns, and infrastructure from our North America team.

This is a hybrid role based out of our London office. Office attendance is required at least twice a week on Tuesdays and Thursdays for collaboration and connection. There may be additional in‑office days for team or company events.

What You’ll Do:

Own EMEA Demand & Pipeline

• Own the demand generation strategy and pipeline target for EMEA

• Build a regional marketing plan aligned to revenue goals, GTM priorities, and Sales needs

• Forecast, track, and optimize pipeline contribution and ROI across programs

Execute Across the Full Funnel

• Plan and execute field marketing activities

• Partnering with the digital team in HQ on multi‑channel campaigns and content

• Localize and adapt global campaigns, messaging, and content for EMEA audiences

• Build and manage the EMEA marketing calendar, coordinating launches and activations across teams

Field & Event Marketing

• Own and execute in‑person and field marketing programs including regional events, executive dinners, roadshows, and community activations

• Partner closely with Sales to align events to target accounts, active opportunities, and pipeline acceleration
  

Sales & Cross‑Functional Partnership

• Act as the primary marketing partner to EMEA Sales leadership

• Align tightly with Sales on targeting, account priorities, and deal support

• Partner with:

  • Partner marketing to design and execute co‑marketing programs

  • Demand Gen to leverage playbooks and shared channels

  • Product Marketing & Brand to ensure consistent, compelling messaging

  • Marketing Ops & Analytics to ensure clean execution and measurement

What We’re Looking For:

• 6-8+ years of B2B SaaS demand generation experience, ideally in high‑growth environments

• Proven experience owning a regional pipeline number and driving measurable revenue impact

• Strong marketing generalist skillset

• Experience executing field marketing and in‑person events

• Deep comfort partnering with Sales

• Experience localizing or building marketing programs for EMEA markets

• Highly organized, self‑directed, and comfortable working autonomously as a first regional hire

• Data‑driven mindset with a strong bias toward testing, learning, and optimization
  

UK Employee Benefits at Ironclad:

• Private Medical & Dental insurance, covered at 100% for you and dependents

• Life assurance and Income Protection

• Generous leave policies, including parental leave, medical leave, and compassionate leave

• Family‑forming support through Maven for you and your partner

• Monthly stipends for wellbeing, hybrid work, and (if applicable) phone use

• Standard pension contribution scheme

• Regular team events to connect, recharge, and have fun

• And most importantly, the opportunity to help build the company you want to work at

Candidates must have the unrestricted right to work in the United Kingdom.

US Employee Benefits at Ironclad:

• 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy‑up plan options available

• Market‑leading leave policies, including gender‑neutral parental leave and compassionate leave

• Family forming support through Maven for you and your partner

• Paid time off – take the time you need, when you need it

• Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use

• Mental health support through Modern Health, including therapy, coaching, and digital tools

• Pre‑tax commuter benefits (US Employees)

• 401(k) plan with Fidelity with employer match (US Employees)

• Regular team events to connect, recharge, and have fun

• And most importantly: the opportunity to help build the company you want to work at

**UK Employee-specific benefits are included on our UK job postings

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.