Marketing Lead

Home Instead; Newport; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading home care service provider is seeking an experienced Marketing Lead in Newport. The role involves developing integrated marketing strategies, managing digital channels, and increasing brand visibility. The ideal candidate will have strong digital marketing and social media expertise. You'll be responsible for supporting recruitment and community engagement efforts. This is a hands-on position aimed at enhancing local brand presence and driving client inquiries through effective marketing activities.

Qualifications

• Proven marketing experience with strong digital and social media expertise.
• Knowledge of SEO, email marketing, analytics, and marketing databases.
• Excellent written and verbal communication skills required.

Responsibilities

• Develop and deliver integrated marketing and digital strategies.
• Manage all digital channels including social media and email marketing.
• Plan and deliver social media posts, campaigns, and blogs.

Skills

Digital marketing expertise

SEO knowledge

Email marketing skills

Analytical skills

Excellent communication skills

Organisational skills

Relationship building

Self-motivated

Job description

This is an entry level position looking an experienced Marketing Lead to take ownership of our marketing and communications activity. This is a hands‑on role with responsibility for strengthening our local brand presence, increasing client enquiries, and supporting Care Professional recruitment through effective digital and community‑focused marketing.

Responsibilities

• Develop and deliver integrated marketing and digital strategies aligned to business goals
• Manage all digital channels including website, social media, email marketing, and databases
• Plan and deliver daily social media posts, campaigns, blogs, and case studies
• Monitor and analyse marketing performance using analytics and CRM systems
• Drive SEO, website traffic, and online visibility
• Produce newsletters, e‑marketing campaigns, and direct mail activity
• Support community events, awareness campaigns, and business development activity
• Liaise with local media and external partners
• Work collaboratively with recruitment and community engagement teams

Qualifications

• Proven marketing experience with strong digital and social media expertise
• Knowledge of SEO, email marketing, analytics, and marketing databases
• Excellent written and verbal communication skills
• Strong organisational skills with the ability to manage multiple priorities
• Confident relationship builder, both in‑person and online
• Self‑motivated, resilient, and able to work independently