Marketing Executive

LMP Group; City of Westminster; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A prominent educational organization in the UK seeks an Email Marketing Executive to engage learners and employers through effective email campaigns. Responsible for creating and optimizing email journeys using platforms like HubSpot, the ideal candidate will analyze performance metrics and collaborate with various teams to ensure brand compliance. Candidates should possess strong email marketing experience in the education sector, effective communication skills, and a keen analytical mindset. Competitive benefits and a hybrid work environment offered.

Benefits

28 days holiday plus extra days for tenure

Healthcare plan including private GP

Free life insurance

Pension contributions after three months

25% discount on online learning resources

Flexible benefits after probation

Qualifications

• Proven experience in email marketing, preferably in education or B2B sectors.
• Strong understanding of marketing automation and data analysis.
• Ability to manage multiple campaigns and collaborate with teams.

Responsibilities

• Plan and manage email marketing campaigns to drive enrolments.
• Create and test email content for quality and consistency.
• Monitor performance metrics and produce regular reports.

Skills

Email marketing experience

CRM systems proficiency

Analytical mindset

Communication skills

Attention to detail

Education

Bachelor's degree or certification in Marketing

Tools

HubSpot

Hootsuite

DotDigital

Job description

As our Email Marketing Executive, you'll play a key role in engaging learners, employers, and partners through targeted and impactful email campaigns. Working within our in‑house marketing team, you'll be responsible for creating, managing, and optimising email journeys that promote our apprenticeship programmes, professional training courses, school projects, and employer services. You'll use HubSpot and other leading email platforms to design campaigns that drive awareness, nurture leads, and support learner engagement from initial enquiry through to enrolment and beyond. This hands‑on role combines creativity, data analysis, and marketing automation to deliver measurable results. You'll collaborate across marketing, sales, and operations to ensure our email communications are on‑brand, compliant, and aligned with wider business objectives. From A / B testing and segmentation to content personalisation and reporting, you'll use data‑driven insights to continuously improve performance and enhance the learner and employer experience. Reporting to the LMP Head of Marketing, this role also involves liaising with SEG marketing and HubSpot teams.

Responsibilities

• Plan, create, and deliver engaging email marketing campaigns that drive course enquiries, enrolments, and engagement.
• Oversee and optimise the use of HubSpot daily for the three LMP brands.
• Manage email workflows and automation within HubSpot, Campus, Hootsuite, or similar CRM / marketing automation platforms.
• Develop and segment contact lists to target key audiences effectively.
• Create, proofread, and test email content to ensure high quality, accuracy, and brand consistency.
• Monitor campaign performance, analyse key metrics (open rate, CTR, conversions), and produce regular reports.
• Implement A / B testing and data‑driven improvements to enhance campaign results.
• Collaborate with design, content, and digital teams to ensure alignment across channels.
• Manage social media scheduling and engagement using Hootsuite (or equivalent platform).
• Support lead nurturing, re‑engagement, and learner retention campaigns.
• Stay up to date with email marketing best practices, GDPR compliance and industry trends.
• Support HubSpot SalesHub CRM growth and integration via email marketing and campaigns.

Qualifications

• Proven experience in email marketing, preferably within the education, training, or B2B sector.
• Proficiency in at least one of the following platforms: HubSpot, DotDigital, or Hootsuite.
• Strong understanding of CRM systems, marketing automation and data segmentation.
• Excellent written communication skills and attention to detail.
• Analytical mindset with the ability to interpret campaign performance data.
• Knowledge of email deliverability, HTML templates and design principles.
• Understanding of GDPR and best practices in data privacy.
• Ability to work collaboratively across teams and manage multiple campaigns simultaneously.
• Highly organised with excellent time management and attention to detail.
• Comfortable working in a fast‑paced, collaborative environment.

Desirable Qualifications

• Bachelor's degree or certification in Marketing, Communications or a related field.
• HubSpot, DotDigital, or Hootsuite certification.
• Experience in digital marketing, social media management, or content marketing.

About the LMP Group

Discover the LMP Group : Inspiring Ambition Across the UK. At the LMP Group, we are driven by a singular mission : to inspire ambition. Our three distinct companies – LMP Education, Inspire ATA, and LMP Action – work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration. Since our founding in 2004, we've grown into a dynamic team of over 180 dedicated professionals committed to making a difference.

Recognised Excellence : Best Companies 2 Star 'Outstanding to Work For' award 2022; Named among the Top 100 mid‑sized companies to work for in the UK and the Top 50 in London; Best Training Provider 2024 / 25 and Best Apprenticeship Employer 2024 / 25 at the RateMyApprenticeship awards; Recruiter of the Year 2024 as part of the Education Investor Awards. We proudly hold several prestigious certifications, including Disability Confident Employer, Investors in People Gold, Leaders in Safeguarding Gold, Cyber Essentials, and Living Wage Employer. Join us on our mission to empower others to achieve their fullest potential. Whether you're looking to advance your education, enhance your career, or collaborate on meaningful initiatives, we invite you to join us in inspiring ambition.

Benefits

• 28 days holiday plus an extra day for each year you stay with us, up to a maximum of 33 days plus bank holidays.
• Healthcare plan from day one, including a private GP.
• Free life insurance covering up to four times your salary from day one.
• Additional pension contributions after three months.
• 25% discount on online learning resources for year one to GCSE with EdPlace.
• Flexible benefits after probation: extra holiday, dental, health plan, bikes, gym membership, electric cars, and more.
• Hybrid / remote working options.

Confidentiality

The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must always meet the requirements of the General Data Regulation Act.

Safeguarding, Prevent & Equal Opportunities

The LMP Group is committed to anti‑discrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding among our staff and volunteers.