Marketing Executive

Blue Legal; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading law firm in London is seeking a Marketing Executive to implement and measure marketing strategies that reinforce their brand values and nurture client relationships. The ideal candidate has strong digital marketing knowledge and 2-4 years of experience in professional services. Responsibilities include producing content, overseeing email marketing, and supporting integrated marketing campaigns.

Qualifications

• 2–4 years' marketing experience in professional services or B2B.
• Strong knowledge of digital channels and marketing campaigns.
• Ability to provide actionable insights from data analysis.

Responsibilities

• Support execution of integrated marketing campaigns.
• Produce content for various platforms while maintaining brand consistency.
• Oversee email marketing and campaign reporting.

Skills

Digital marketing knowledge

Content writing

Data analysis

Project management

Interpersonal skills

Education

Degree in Marketing/Communications/Business

Tools

CRM/automation tools

Job description

Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 1st September 2025

Blue Legal are partnering with a leading law firm who are recruiting for a Marketing Executive to join their Watford office. The role involves being responsible for implementing and measuring marketing strategies that showcase the firm’s expertise, reinforce their brand values and nurture client relationships.

The Responsibilities:

• Support the planning and execution of integrated marketing campaigns across digital and traditional channels, ensuring timely delivery and alignment with strategic objectives.
• Produce and manage content for website, social media, newsletters, events, and thought leadership initiatives, maintaining brand consistency and tone of voice.
• Oversee email marketing, A/B testing, campaign reporting, and provide insights to improve performance and future strategy.
• Work closely with BD, communications, and cross-functional teams to deliver impactful marketing materials and identify new market opportunities.
• Safeguard brand alignment across all outputs and manage sponsorship agreements to maximise value and recommend improvements.
• Monitor industry trends and competitor activity, applying insights to enhance differentiation and storytelling.
• Provide guidance to the Marketing Assistant, setting clear objectives and development plans while encouraging collaboration across teams.
• Work flexibly in a fast-paced environment, adapting to evolving project requirements while bringing in fresh, innovative marketing ideas.

The Candidate:

• Strong knowledge of digital channels (social, email, content, campaigns), CRM/automation tools, content writing, and data analysis with the ability to make actionable recommendations.
• Degree in Marketing/Communications/Business (or related), 2–4 years’ marketing experience (preferably in professional services/B2B), with added value in design skills or legal sector knowledge.
• Excellent communication, organisation, and project management skills; detail-oriented, innovative, client-focused, adaptable, and able to work at pace in a “test and learn” environment.
• Effective team player with strong interpersonal skills, proven stakeholder engagement, independent initiative, and some line management experience.

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