Marketing Data Architect - CRM, Segmentation & Insight

Bromcom; Bromley; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading educational technology company in Bromley is seeking a Marketing Data Manager to enhance the accuracy and structure of marketing and sales data. This role is essential for ensuring that all campaigns and customer communications are grounded in reliable information. The ideal candidate will lead data cleansing programs, manage CRM governance, and build marketing segmentation lists to support effective campaign strategies. Strong knowledge of Dynamics 365 and advanced Excel skills are required for success in this position.

Qualifications

• Proven experience in managing marketing or sales data.
• Strong knowledge of Dynamics 365 or similar CRM platforms.
• Ability to clean, enrich, and maintain datasets.

Responsibilities

• Lead the data-cleanse and enrichment programme for marketing.
• Manage CRM governance tasks within Dynamics 365.
• Build marketing segmentation lists for campaigns.

Skills

Dynamics 365 CRM knowledge

Marketing or sales data management experience

Data cleaning and enrichment

Marketing segmentation understanding

Advanced Excel skills

Collaborative working style

Job description

A leading educational technology company in Bromley is seeking a Marketing Data Manager to enhance the accuracy and structure of marketing and sales data. This role is essential for ensuring that all campaigns and customer communications are grounded in reliable information. The ideal candidate will lead data cleansing programs, manage CRM governance, and build marketing segmentation lists to support effective campaign strategies. Strong knowledge of Dynamics 365 and advanced Excel skills are required for success in this position.