Marketing Data Analyst

Allianz UK; Bournemouth; Hybrid; GBP 32,000; Full time

Job summary

A leading insurance company is seeking a Marketing Data Analyst to join their Bournemouth office. In this hybrid role, you will be responsible for crafting segmented audiences for marketing campaigns and translating data into actionable insights. Key responsibilities include data extraction, campaign measurement, and conducting competitor analysis. Ideal candidates will possess solid data experience and be proficient in SQL, Excel, and Power BI. This position offers a competitive salary and various employee benefits.

Benefits

Flexible working options

Annual performance bonus

Contributory pension scheme

Employee discounts

Volunteering days

Qualifications

• Proven experience handling large datasets.
• Ability to present insights to diverse audiences.
• Familiarity with digital analytics and marketing tools.

Responsibilities

• Build audience selections for multichannel marketing campaigns.
• Extract and prepare data for reporting and measurement.
• Generate insights into customer journeys across touchpoints.

Skills

Data analysis

Communication skills

Customer profiling

SQL

Excel

Power BI

Tools

Salesforce

Python

Google Analytics

Job description

Overview

At Allianz, we’re driven by understanding our customers and turning insight into action. As a Marketing Data Analyst, you’ll help craft segmented audiences for campaigns across acquisition, cross‑sell, retention and in‑life journeys, and translate complex data into clear, actionable recommendations that improve customer experience and business performance. You’ll work across digital and offline data to build holistic views of our customers, optimise journey touchpoints, and support experiments from design through to measurement — bringing creative problem‑solving and an eye for impact.

Salary and Location

This is a hybrid role based in our Bournemouth office. Pay: Circa £32,000 per annum. Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

What You’ll Do

• Build audience selections for multichannel marketing campaigns (acquisition, cross‑sell, retention, in‑life).
• Extract, manipulate and prepare data for ETL, reporting, dashboards and campaign measurement.
• Create customer segmentations and clustering models to support targeting and optimisation.
• Generate insight into customer journeys and behaviours across omnichannel touchpoints; propose tests and measure outcomes.
• Bring together digital analytics and offline data sources to produce clear, story‑led recommendations for stakeholders at all levels.
• Promote self‑serve and automation where possible to focus effort on the highest‑value questions.
• Conduct competitor analysis and benchmarking of website, marketing and product performance.

Essential Skills & Experience

• Solid data experience; comfortable working with large datasets and a strong analytical toolkit.
• Proficiency with SQL, Excel and Power BI; familiarity with Databricks is a plus.
• Ability to interpret data and present insights to technical and non‑technical audiences.
• Clear communication skills; confident engaging senior stakeholders.
• Understanding of marketing principles, customer profiling and segmentation.

Desirable

• Exposure to Salesforce and Adobe marketing tools.
• Experience with Python for advanced data work.
• Familiarity with digital analytics (e.g., Google Analytics, tag management) and implementation through to insight.
• Insurance or broader financial services experience.

AI‑readiness (nice‑to‑have)

• Experience using Generative AI tools (e.g., onsite webchat/chatbot systems) to enhance customer journeys or productivity is desirable but not essential.

We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role. Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

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If you are an at-risk candidate facing potential redeployment, please include this information in your CV.

For any inquiries or to submit your application, please contact: Georgie Hill

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.