Marketing Communications Officer (Waste)

Swale Borough Council; Sittingbourne; On-site; GBP 28,000 - 35,000; Full time

Job summary

A local authority in Kent is looking for a Marketing Communications Officer to enhance recycling and reduce waste. In this full-time role, you will manage the entire campaign cycle, converting complex data into effective advertising. Candidates should be skilled in traditional and digital marketing, understanding behaviour change, and have solid experience in marketing communications. The position offers a supportive team environment and flexible working arrangements, making it an attractive opportunity for enthusiastic marketers.

Benefits

Generous holiday entitlement

Flexible working opportunities

Employee Assistance Programme

Local Government Pension Scheme

Season Ticket Loan

Qualifications

• Experience in marketing and communications, particularly in behaviour change.
• Excellent written and verbal communication skills.
• Ability to translate complex data into effective marketing campaigns.

Responsibilities

• Increase recycling rates and reduce waste across the borough.
• Analyse resident data and execute multi-channel marketing campaigns.
• Work with local communities to achieve campaign objectives.

Skills

Traditional marketing skills

Understanding of behaviour change psychology

Campaign development from concept to execution

Collaboration with non-marketing colleagues

Tools

Online marketing tools

Analytics software

Job description

About the role

Are you a marketer looking to make a big impact?

We’re looking for a Marketing Communications Officer to help us deliver our recycling and waste reduction goals.

We need someone to increase recycling rates and reduce waste across the borough by turning complex data into clear, compelling campaigns. Crucially, these campaigns need to reach key audiences where they live - not just those online.

You will take ownership of the full campaign cycle: analysing resident data, diagnosing barriers, and executing multi-channel campaigns that actually change behaviour.

We are looking for someone who:

• is skilled in traditional marketing, outdoor advertising, and print, as well as digital.
• understands the psychology of behaviour change and how to encourage people to make better choices for themselves and the borough.
• can take a campaign from a blank page to a measurable result.
• works well with non-marketing colleagues to help them deliver their objectives.

You will be joining a supportive team with flexible working and the autonomy to help make the borough a cleaner, greener place to live, work, and visit.

This is a full time role, working 34 hours per week on a fixed term contract for a period of 12 months.

About Swale Borough Council

Swale Borough Council is a progressive and ambitious Local Authority, located less than an hour from Central London in an attractive and diverse part of Kent involving urban, rural, and coastal areas. We believe that staff are our most valuable asset, and we’re committed to attracting and retaining the very best. In recent times we have adapted and evolved to meet the current world by introducing a highly flexible hybrid working policy, along with a 34-hour week, recognising that staff wellbeing and work life balance is high on our agenda.

Our Offer

• Generous holiday entitlement which increases after 5 years LG service plus bank holidays with the option to buy additional leave.
• Additional 3 days leave given to enable a close down of the offices between Christmas and New year.
• Free parking
• Invitations to staff events to celebrate success and support wellbeing that include holistic therapies and outdoor activities
• Employee Assistance Programme which provides confidential & independent information and access to counsellors
• Local Government Pension Scheme (LGPS) with valuable life cover and financial protection for your family.
• Life Assurance – three times your annual salary (for members of the LGPS)
• Season Ticket Loan – to help with the cost of your rail/ bus journey, to & from work
• Lease car salary sacrifice scheme allowing you to lease a brand-new car. The monthly fee includes insurance, servicing and road tax.
• Annual flu vaccine
• Cycle to work scheme
• Staff benefits discounts on leisure, eating out, holidays and shopping
• Excellent learning and career opportunities for committed individuals
• A professional fee payment, if required for the role

About You

The ideal candidate will be enthusiastic, creative and organised with the ability to interpret data and translate into effective marketing campaigns across various channels.

You will have experience in marketing and communications, in particular behaviour change, with proficiency in the use of online marketing tools and analytics. You will have great written and verbal communications skills, with the ability to adapt to varying audiences as required and establish effective working relationships.

Selection Process

Following the submission of your application form, it will be reviewed by the recruiting manager. Those that are successful in securing an interview can expect job specific interview assessment, followed by an interview.

Swale Borough Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employee and volunteers to share this commitment.

This post is considered to require political sensitivity and the councils’ Politically Restricted Posts Policy applies. If you would like further information on this, please contact us at [e-mail].

If you would like to discuss this position, please contact Phil Sutcliffe, Communications & Policy Manager on 01795 417228.

Job Description and Person Specification: https://docs.maidstone.gov.uk/jobs/Marketing-Comms-Officer-Waste-SBC-JDPS-Dec25.pdf

Interview Date: w/c 9th February 2026