Marketing & BD Manager - 12 month FTC

Totum Partners; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A boutique specialist law firm in Greater London is seeking a Marketing & Business Development Manager. The ideal candidate will have senior experience in marketing within a legal environment, manage business development initiatives, and contribute to the firm’s growth. Responsibilities include planning targeted marketing campaigns, organizing events, and enhancing public visibility. This full-time role may consider a 4-day week. Join a dynamic team supporting business success in a collaborative environment.

Qualifications

• Experience in marketing and business development within a law firm or consultancy.
• Creative flair and attention to detail for high-quality collateral.
• Ability to work flexibly and independently in a fast-paced environment.

Responsibilities

• Plan and deliver targeted marketing initiatives.
• Monitor the Marketing strategy implementation.
• Organise business development events.

Skills

Marketing and business development experience

Strong written and verbal communication

Proficiency in CRM systems

Education

Relevant marketing qualification

Tools

Hubspot

Social media platforms

Job description

Marketing & Business Development Manager
Boutique specialist law firm

12 month FTC

London (full time or 4 day week considered)

My client is a leading boutique planning law firm, renowned for its specialist focus and outstanding reputation across England and Wales. Since its establishment in 2016, the firm has built a unique brand in the market, consistently recognised for excellence by industry surveys and legal directories. With a collaborative and dynamic culture, the firm offers a supportive environment where talented professionals can make a real impact and contribute to the ongoing success and growth of the business.

Key Responsibilities:

• Plan and deliver targeted marketing and business development initiatives to support client growth, promote the firm’s services, and raise its profile within the industry.
• Monitor the implementation of the Marketing & BD strategy, reporting on progress and effectiveness.
• Manage and report on Marketing & BD budgets, ensuring accountability and value for spend.
• Gather and analyse industry, market, and client insights to inform strategy and identify trends, opportunities, and cross‑selling potential.
• Maintain and update innovative marketing collateral, including credentials, pitch content, and brochures.
• Organise a range of business development events, from client roundtables and webinars to major industry conferences, managing all aspects from invitations to ROI analysis.
• Proactively identify and secure profile‑raising opportunities, including speaking engagements, sponsorships, thought leadership, and PR.
• Lead the preparation and submission of pitches, coordinating all stages from initial drafts to final production and interview rehearsals.
• Develop and manage press opportunities, draft press releases, and enhance the firm’s public visibility.
• Oversee the firm’s membership of industry organisations, ensuring effective engagement and value.
• Manage website content and social media channels, maximising engagement and leveraging current trends.
• Lead the preparation of annual legal directory and award submissions.
• Manage and champion the use of the CRM system (Hubspot), including planning and executing email marketing campaigns and newsletters.
• Contribute to CSR initiatives and support the integration of the new Manchester office.
• Plan and deliver a marketing campaign for the firm’s 10th anniversary in 2026.

Person Specification:

• Senior Executive or Managerial level experience in marketing and business development within a law firm, built environment consultancy, or architectural practice.
• Relevant marketing qualification (preferred).
• Creative flair and strong attention to detail, ensuring high‑quality collateral and online content.
• Excellent written and verbal communication skills.
• Strong organisational skills and a proactive, professional approach.
• Initiative, enthusiasm, and the ability to work flexibly and independently in a fast‑paced environment.
• Proficiency in IT, including graphics, website design, pitch software, CRM systems, and social media channels.
• Willingness to maintain a consistent presence in the office to support team collaboration.

Equal Opportunities:

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that’s why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.