Marketing Automation Manager

Tetrapak; City of Westminster; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A multinational company in the food processing sector is seeking a Marketing Automation Manager to drive B2B lead generation. This role requires over 5 years of experience in Digital Marketing and strategic thinking, focusing on automation platform management and team training. The position offers flexible working arrangements and market-competitive compensation.

Benefits

Opportunities for development and training

Culture of innovation

Market competitive compensation

Flexible working arrangements

Qualifications

• 5+ years of B2B Digital Marketing experience in a multinational company.
• Proven ability to work with major automation platforms.
• Fluency in written and spoken English.

Responsibilities

• Lead the roadmap for Marketing Automation platform.
• Manage business needs within the Marketing Automation platform.
• Develop and optimize marketing automation workflows.
• Train and support internal teams on best practices.

Skills

B2B Digital Marketing

Marketing Automation

Strategic Thinking

Training & Support

Education

Bachelor's degree in Marketing or Business Administration

Tools

Salesforce MCAE

HubSpot

Job description

Overview

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good - protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day.And we need people like you to make it happen.We empower you to reach your potential with opportunities to make an impact to be proud of - for food, people and the planet.

Job Summary

We're seeking a data-driven and tech-savvy Marketing Automation Manager to join our Global Product Marketing team. With your solid B2B Digital Marketing acumen and Marketing Automation experience you will be driving Marketing Automation to nurture B2B lead generation growth at Tetra Pak. The role will require close collaboration with the markets and providing support across different time zones on a need basis. In this role, you will report to the Product Marketing Manager. The location for this position can be where Tetra Pak has an office within the EMEA region.

Responsibilities

• As a Marketing Automation Manager, you will be leading the roadmap for Marketing Automation platform and the capability building within the company to generate high quality sales leads. This role requires both strategic thinking and hands-on execution.
• Managing the business needs within the Marketing Automation platform
• Develop, manage and optimize marketing automation workflows
• Train and support internal teams on Marketing Automation best practices

Qualifications

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Over 5 years of B2B Digital Marketing experience in a multinational company.
• Proven ability to work with major automation platforms e.g. Salesforce MCAE, HubSpot etc. Having a Salesforce certification is an advantage.
• Fluency in written and spoken English (mandatory).

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• A culture that pioneers a spirit of innovation where our industry experts drive visible results
• An equal opportunity employment experience that values diversity and inclusion
• Market competitive compensation and benefits with flexible working arrangements