Marketing Automation & Demand Gen Lead — Senior Manager

Grant Thornton UK; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading audit and advisory firm in the UK is seeking a Marketing Automation & Demand Generation Lead to develop and execute a comprehensive marketing automation strategy. The role involves driving change and fostering an automation-first mindset across teams, with a strong focus on data-driven client engagement. A successful candidate will have proven experience in complex organizations and mastery of tools like Microsoft Dynamics 365 and HubSpot. Flexible working options are available.

Benefits

Flexible working options

Inclusive culture

Professional development opportunities

Qualifications

• Proven experience leading marketing automation and demand generation strategy.
• Deep expertise in platforms like Microsoft Dynamics 365.
• Strong analytical skills to translate data into actionable insights.
• Excellent stakeholder engagement and influencing skills.
• Strong project management capabilities.

Responsibilities

• Lead the development and execution of marketing automation strategy.
• Champion an automation-first mindset across teams.
• Identify and prioritise automation opportunities.
• Drive the integration of automation into our ABM strategy.
• Ensure compliance with GDPR and data privacy regulations.

Skills

Marketing automation strategy

Data analysis

Stakeholder engagement

Project management

Digital marketing

Tools

Microsoft Dynamics 365

HubSpot

Marketo

Google Analytics

Job description

A leading audit and advisory firm in the UK is seeking a Marketing Automation & Demand Generation Lead to develop and execute a comprehensive marketing automation strategy. The role involves driving change and fostering an automation-first mindset across teams, with a strong focus on data-driven client engagement. A successful candidate will have proven experience in complex organizations and mastery of tools like Microsoft Dynamics 365 and HubSpot. Flexible working options are available.