Marketing Assistant

First People Solutions; Glasgow; On-site; GBP 22,000 - 30,000; Full time

Job summary

A growing marketing firm in Glasgow is looking for a highly motivated Marketing Assistant to join their team. This role involves supporting a wide range of marketing activities, from campaign execution to content creation. The ideal candidate will have a Marketing degree, strong attention to detail, and a creative mindset. Familiarity with tools like Canva and Google Analytics is beneficial. The company values collaboration and innovative thinking in achieving marketing goals.

Qualifications

• You should have a Marketing degree and be eager to apply your knowledge while gaining hands-on experience.
• Strong attention to detail and accuracy.
• Solid understanding of social media platforms and how to leverage them effectively.
• Creative mindset with the ability to contribute innovative content ideas.
• Clear and effective communicator, both written and verbal.

Responsibilities

• Contribute to achieving our long-term marketing goals.
• Take campaigns from initial concept through to execution and delivery.
• Develop and manage brand-building initiatives and engagement-focused content.
• Collaborate with colleagues across other teams within the business.
• Continuously monitor performance, analyse results and make informed decisions.

Skills

Attention to detail

Creativity

Analytical thinking

Excellent writing and editing skills

Collaboration

Education

Marketing degree

Tools

Canva

Mailchimp

WordPress

Google Analytics

Job description

First People Solutions are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team based in Glasgow. We're looking for someone who can support a wide range of marketing activities, from shaping ideas to helping deliver campaigns. The role needs a good mix of creativity and analytical thinking, along with confidence using different marketing tools and platforms. You'll be an important part of growing our brand and building engagement across a variety of channels.

Duties will include:

• Contribute to achieving our long-term marketing goals.
• Take campaigns from initial concept through to execution and delivery.
• Develop and manage brand-building initiatives and engagement-focused content.
• Plan, monitor and analyse conversion rates and engagement across social media, search engines and other online platforms.
• Collaborate with colleagues across other teams within the business.
• Measure the effectiveness of digital marketing efforts using a variety of analytics tools.
• Contribute ideas and themes as part of a creative, collaborative team.
• Plan, structure and create content that aligns with user intent while maximising usability and search visibility.
• Continuously monitor performance, analyse results and make informed decisions to drive improvement.
• Apply your marketing expertise to support commercial objectives and optimise ROI where relevant.
• Maintain clear and professional written communication with clear grammar.

Skills and experience:

• You should have a Marketing degree and be eager to apply your knowledge while gaining hands-on experience.
• Strong attention to detail and accuracy.
• Solid understanding of social media platforms, their audiences and how to leverage them effectively in different scenarios.
• Excellent writing and editing skills tailored to each social platform.
• Creative mindset, with the ability to contribute innovative content ideas and support overall marketing strategy.
• Clear and effective communicator, both written and verbal.
• Collaborative team player, confident in taking the lead and coordinating with other departments when needed.
• High level of interpersonal skills, with the ability to handle confidential information professionally.
• Experience using tools such as Canva, Mailchimp, WordPress or CMS platforms.
• Familiarity with SEO, email marketing and Google Analytics.

Equal Opportunities:

First People Solutions is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age