Marketing and PPC Specialist

Venatu Consulting Ltd; Wakefield; On-site; GBP 30,000 - 40,000; Full time

Job summary

A growing advertising agency is seeking a Marketing and PPC Specialist for their Wakefield office. This role involves managing and optimizing digital campaigns across platforms like Google Ads and Meta, while leveraging analytics tools. The ideal candidate will possess 2-5 years of experience in PPC and digital marketing, along with relevant certifications. This is a full-time role in a supportive culture that emphasizes training and team engagement.

Benefits

Company pension scheme

Free onsite parking

Regular social events

Ongoing training and development

Qualifications

• 2-5 years’ experience in paid media, PPC or digital marketing campaigns.
• Confident using GA4, Google Tag Manager and Looker Studio.
• Proven ability to improve ROAS, CPA and cross-channel performance.

Responsibilities

• Planning, managing and optimising paid campaigns across multiple platforms.
• Analysing performance using Google Analytics.
• Managing budgets independently with a focus on improving ROAS and CPA.

Skills

Google Ads certification

Meta Blueprint certification

Experience in paid media

Strong analytical skills

Excellent communication skills

Creative problem-solving

Experience with Google Analytics 4

Organisational skills

Tools

Google Ads

Google Tag Manager

Looker Studio

Ahrefs

SEMrush

VWO

Optimizely

Job description

A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team.

This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.

The Role of a Marketing and PPC Specialist

You’ll be responsible for planning, managing and optimising paid digital campaigns across a range of platforms. Day-to-day responsibilities include:

• Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms
• Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards
• Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner
• Managing budgets independently with a focus on improving ROAS and CPA
• Carrying out A / B testing using tools like VWO, Optimizely or similar
• Managing paid social campaigns across Facebook, Instagram, LinkedIn and X (Twitter)
• Creating digital content assets (graphics, emails and imagery) where required
• Collaborating with clients and internal teams to deliver campaigns on time and within budget

About You

• 2–5 years’ experience in paid media, PPC or digital marketing campaigns
• Google Ads Certification (Search, Display and Video)
• Meta Blueprint Certification
• Confident using GA4, Google Tag Manager and Looker Studio
• Proven ability to improve ROAS, CPA and cross-channel performance
• Strong creative, analytical and problem-solving skills
• Excellent organisational and communication skills
• Happy working full-time, office-based in Wakefield

Nice to Have

• TikTok Ads or LinkedIn Ads certification
• Experience with B2B campaigns
• Knowledge of CMS platforms (WordPress or bespoke) and basic HTML / CSS

Benefits

• Company pension scheme
• Free onsite parking
• Regular social events, incentives, food days and team outings
• Ongoing training and development
• A genuinely supportive culture that values and looks after its people

Disclaimer

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