Marketing Analytics Manager

Informa Group Plc.; Abingdon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading academic publishing firm in the UK is seeking a Marketing Analytics Manager to support the Marketing team with strategic, data-driven decisions. The ideal candidate will have advanced skills in Excel, data manipulation, and experience with tools like Power BI and Google Analytics. This role involves project management, analysis, and communication with stakeholders. You will be part of a flexible work culture that promotes collaboration and personal growth.

Benefits

Competitive salary plus 10% bonus

Flexible working culture

25 days annual leave plus birthday off

Volunteering days

Private medical insurance

Employee assistance programme

Share Match plan

Life assurance

Qualifications

• Experience in marketing, customer, and sales data.
• Experience in A/B testing and statistical modeling.
• Focus on commercial results and evidence-based decisions.

Responsibilities

• Support the marketing team with data-driven decisions.
• Design and optimize marketing reporting and dashboards.
• Conduct analysis to drive marketing performance.

Skills

Advanced level Excel

Data manipulation

Data visualization

Communication skills

Problem solving

Tools

Power BI

Google Analytics

SQL

Alteryx

Python

R

Job description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

What you'll be doing:

• Supporting the Marketing team to make strategic, data first decisions by:
  • Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
  • Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
  • Supporting A/B testinitiatives to enhance conversion rates and customer engagement.
  • Conducting analysis and creating actionable insights to drive marketing performanceincluding:
    • Campaign and channel tracking
    • Benchmarking and goal setting
    • Customer behaviour and segmentation
  • Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.
• Line-management of junior members in the team.

Qualifications

What we’re looking for:

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Additional Information

Location:The successful candidate will be able to utiliseour balanced working model. We ask that candidates live within acommutable distance of ourMilton Park officeto ensure that as a balanced worker they can make it to this office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.

Closing Date: Applications will close on 13th October 2025

What we offer in return:

• Competitive salary plus 10% bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.