Liz Earle Wellbeing - Head of Social Media & Community (London)

Diary Directory Limited; Camden Town; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A health and wellbeing marketing agency is seeking an experienced social media professional to manage content across platforms including Instagram and TikTok. The candidate will be responsible for strategy, community engagement, and liaising with partner brands. A background in beauty, wellbeing, or lifestyle is preferred, and the role offers remote working options along with competitive benefits.

Benefits

Competitive salary

25 days holiday

Early finish Fridays

Remote working

Flexible working hours

Pension scheme

Qualifications

• Proven experience in managing and growing social media platforms (Instagram, Facebook, TikTok, YouTube).
• Strong content creation skills with relevant software.
• Ability to analyse social media data and produce reports.

Responsibilities

• Plan and create content for social media channels.
• Liaise with partner brands for content delivery.
• Manage a Content Producer to capture media.

Skills

Social media management

Content creation

Data analysis

Communication

Problem-solving

Tools

Adobe InDesign

Canva

Premiere Pro

CapCut

Job description

Overview

We have a rare opportunity for an experienced social media professional with a passion for health and wellbeing to join our dynamic and talented team. You'll be responsible for every aspect of our social media communications from start to finish, leading on strategy through to planning, creating and implementing social content across all of our social media channels. You will also play a pivotal role in building and connecting with our highly engaged and loyal Liz Earle Wellbeing community, responding to comments and queries from our followers.

Responsibilities

• Planning, creation and scheduling all social media content on Instagram, Facebook, TikTok and YouTube, promoting our podcasts, publications, campaigns and affiliate partnerships
• Liaising with our partner brands to deliver compelling commercial content, on brief and on time
• Creating scripts and briefs and directing and editing video content featuring talent
• Managing the Content Producer who will assist in capturing images and video content
• Analysing and using insights from our social media data to optimise reach of content and develop multiplatform strategies
• Producing monthly social reports to wider team
• Keeping up to date with relevant trends and news stories, identifying content gaps and new content opportunities
• Responding to all comments on Instagram, Facebook, TikTok and YouTube and continuing to grow the Liz Earle Wellbeing community
• Overseeing a weekly @LizEarleWellbeing Instagram/Facebook Live
• Developing and growing our LinkedIn channel to promote commercial partnerships
• Supporting strategy and content as required on Liz's Earle's own Instagram @LizEarleMe

Qualifications

• Proven experience in managing and growing social media platforms (Instagram, Facebook, TikTok, YouTube), with previous work in beauty, wellbeing or lifestyle an advantage
• Proven track record in content creation using Adobe InDesign, Canva or other relevant software, and video editing skills Premiere Pro, CapCut or other relevant software
• Ability to analyse social media data to monitor performance, guide strategy and produce reports
• A true team player with a positive attitude
• Previous experience of managing a direct report
• Meticulous attention to detail
• Unflappable under pressure, and able to deliver work at a consistently high standard
• Excellent communication skills, comfortable at dealing with all levels of staff
• Confident in taking the initiative in order to achieve desired results
• A self-starter, brilliant at time management, able to work on their own as well as part of a team
• A great problem-solver able to eliminate obstacles through creative and adaptive approaches
• Adaptable and hands-on, willing to take on additional projects and go the extra mile to support all colleagues
• A keen interest in health and wellbeing are essential

Benefits

• A competitive salary
• 25 days' holiday with extra days earned for length of service
• Early finish Fridays
• Remote working with occasional days required in our London studios
• Flexible working around core hours
• Pension scheme