Liz Earle - Counter Manager

Boots Opticians; Liverpool; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty brand in Liverpool seeks a Liz Earle Counter Manager to lead and inspire the team, ensuring an exceptional shopping experience for customers. The role includes achieving sales targets, providing personalized skincare consultations, and being a brand ambassador. Candidates should have a passion for skincare and experience in team leadership. A range of benefits such as employee discounts and a development program are offered.

Benefits

Employee discount of up to 75%

Store discount

Quarterly Liz Earle Goody Box

Discretionary team bonus scheme

CIBTAC certification

Generous holiday entitlement

Personal Pension Scheme

Qualifications

• A passion for skincare and a love of Liz Earle.
• Experience leading and motivating a team.
• Ability to ensure outstanding customer service.
• Capability to work with business plans and achieve sales.

Responsibilities

• Inspire and motivate your team to achieve sales targets.
• Build great relationships with customers and colleagues.
• Deliver personalized consultations and skin services.
• Ensure counter presentation showcases Liz Earle products.

Skills

Team motivation

Outstanding customer service

Sales target achievement

Skincare knowledge

Job description

Job Description

Being a Liz Earle Counter Manager is an exciting role where you’ll help customers by advising them about their skincare needs and take full responsibility for your counter and team. With a strong heritage, love for natural beauty and focus on the customer this is your chance to be part of something truly special.

At Liz Earle, we live and breathe our Precious Recipe; We Care More, We Never Settle, We Are One Team. These special ingredients make us who we are and guides how we work with each other and our customers. From our humble beginnings on the Isle of Wight, our values and ethos are the same today as day one and there’s never been a more exciting time to join us.

About the role

Find out from watching the video at the bottom of this page what a typical day as a Liz Earle advisor looks like and how Counter Managers support this. For Counter Manager specific information watch the video from minute 4:06.

From leading, inspiring and motivating the team to deliver the best shopping experience to all customers, a counter manager's day is filled with helping their people feel confident and beautiful in their own skin.

You will be based on our Liz Earle counter in store and report into the Regional Business Manager. Your main responsibilities will be to:

• Inspire and motivate your team to achieve and exceed their sales targets through coaching and sharing constructive feedback
• Build great relationships with customers and colleagues
• Provide personalised consultations and skin services
• Deliver your sales targets by creating business plans and driving in store promotions and Liz Earle offers
• Complete our award-winning 12-month Skin School development programme.
• Make sure your counter is beautifully presented to showcase the range of Liz Earle products
• Be an ambassador for the Liz Earle brand

What you'll need to have

• A passion for skincare and a love of Liz Earle
• Experience leading and motivating a team in a way that inspires performance, nurtures team development, celebrates success and ensures your team always feels supported and listened to
• Outstanding customer service – experience working with customers and the ability to ensure each customer is welcomed and treated with empathy and understanding no matter what time of day they visit
• The ability to work with business plans, achieve sales targets and review individual and team performance
• Enthusiasm for your ongoing learning and development journey, expanding your skincare knowledge and service expertise

It would be great if you also have

• Experience using skincare products on customers

Our benefits

• Liz Earle Employee discount of up to 75%
• Store discount (e.g., Boots or John Lewis)
• Quarterly Liz Earle Goody Box
• Discretionary team bonus scheme
• Become a certified skin expert with our CIBTAC (Confederation of International Beauty Therapy and Cosmetology) certification
• Generous holiday entitlement that increases with length of service
• Personal Pension Scheme

We have a great range of benefits that go beyond salary and offer flexibility to suit you.

Please note, any salary estimates given on third-party sites are not provided or endorsed by No7 Beauty Company or Liz Earle Beauty Co. Ltd and may not be accurate. All rewards and benefits are subject to change and eligibility.

What's next?

If this sounds like the perfect role for you, we look forward to receiving your application. If your application is successful, you'll be invited to attend an in-store interview.

We are always open to discussing possible flexible working options. This includes job shares and reduced hours. If you need further support, we can provide reasonable adjustments during the application and interview process to help you to be at your best.

Information about the role

We are now recruiting Liz Earle Counter Manager for our Liverpool New Mersey Retail Park store.

We are looking for candidates to join us from as soon as possible, and who can be flexible to meet our customers’ needs.

Your basic hours will be 37.5 hours per week, and your anticipated days of work will be 5 days / Monday to Sunday

You will cover [AM, PM and evening] shifts between the hours of 9am and 8pm which may/will include weekends.

Anticipated shift patterns are below / The anticipated shift patterns will be discussed at interview stage

Anticipated shift patterns:

Needs to be fully flexible

Closing date

01-Sep-2026

Business Area

Retail

Function

No7, Retail, Store Colleagues

Keywords

Skincare, Skincare Consultant, Customer Advisor, Liz Earle, Cosmetics, Sales, Retail, Counter Sales, Beauty Consultant, Sales Assistant, Customer Service, Boots, Skincare Products, Beauty Advisor, Counter Sales, Beauty Therapist, Skincare Specialist, Retail Skin Therapist, Beauty, Makeup Artist, Make-up Artist, MUA, Makeup, Treading Beauty, Counter Manager, Supervisor, Manager, Skincare Manager, Beauty Manager, Assistant Manager, Sales Manager, Beauty Trainer, Retail Manager, Retail Supervisor

Hours per week

37.5

Latitude,longitude 1

53.350713357,-2.879306677

Shift Pattern to display to candidates (displayed externally). Please select one:

Weekdays and Weekends

Airport

No

Hours per week

Over 35 hours per week

Should this appear on the No7 Beauty Company website?

Yes

Company

UK Stores

Division

16 - United Kingdom

Should this vacancy be excluded from being posted onto the Boots.jobs career site?

No

Region

4 - Central

Area

126 - Liverpool

Store

6478 - LIVERPOOL

Req Posted Date

22-Aug-2025

County

Merseyside

Country

UK

Address 1

Unit 9 New Mersey R/Park

Address 2

Speke Road, Speke

Address 3

Liverpool