Lifecycle Marketing Manager (Ref: 190903)

Forsyth Barnes; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading organization in cosmetics is seeking a Lifecycle Marketing Manager to enhance customer engagement through innovative marketing strategies. The ideal candidate will possess over 5 years of lifecycle marketing experience and strong analytical skills. This role offers a competitive salary structure, comprehensive benefits, and opportunities for remote work in a supportive company culture focused on diversity and inclusion.

Benefits

Performance-based bonuses

Comprehensive health, dental, and vision plans

Flexible working hours

Generous employee discounts

Career progression opportunities

Supportive company culture

Qualifications

• 5+ years of experience in lifecycle marketing or related field in cosmetics or personal care.
• Proven use of data to inform marketing initiatives.
• Strong analytical abilities.

Responsibilities

• Develop lifecycle marketing campaigns for diverse segments.
• Evaluate customer journey analytics to enhance engagement.
• Oversee email marketing campaigns focusing on personalization.

Skills

Analytical skills

Written communication

Verbal communication

Adaptability in fast-paced environments

Education

Bachelor’s degree in Marketing or Business

Tools

Marketing automation platforms

CRM systems

Job description

About Us

Our client is a progressive organization operating within the cosmetics and personal care products sector. With a dedicated emphasis on sustainability and innovation, this firm aspires to redefine the beauty industry's standards through ethically sourced, high-quality products. Their mission is to empower consumers to embrace beauty in a way that positively impacts both individuals and the environment.

Job Description

We are collaborating with this organization to identify a Lifecycle Marketing Manager who will significantly influence the development and execution of marketing strategies designed to enhance customer engagement across their journey. The ideal candidate will be a strategic thinker with strong analytical skills, adept at crafting campaigns that resonate with customers from the initial acquisition stage through to retention.

Key Responsibilities

• Develop and implement extensive lifecycle marketing campaigns aimed at diverse customer segments.
• Evaluate customer journey analytics to pinpoint opportunities for boosting engagement and retention.
• Work in partnership with cross-functional teams to synchronize marketing strategies with product launches and promotional activities.
• Oversee email marketing campaigns, emphasizing personalization and relevance to optimize open and conversion rates.
• Track and analyze campaign performance metrics, delivering insights and recommendations for continual enhancement.
• Remain informed on current industry trends and technological advancements relevant to lifecycle marketing.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.
• A minimum of 5 years of experience in lifecycle marketing or a closely related field within the cosmetics or personal care sector.
• Familiarity with marketing automation platforms and CRM systems.
• Exceptional analytical abilities, with a proven history of using data to inform marketing initiatives.
• Strong written and verbal communication skills.
• Adept at navigating a fast-paced and ever-evolving work environment.

Benefits

• Attractive salary structure accompanied by performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Flexible working hours with options for remote work.
• Generous employee discounts on all products.
• Opportunities for professional growth and career progression.
• A supportive company culture that prioritizes diversity and inclusion.

Other

This position presents an exciting chance to become a part of a company that is at the cutting edge of the beauty industry. The Lifecycle Marketing Manager will play a crucial role in shaping customer interactions with the brand, offering numerous opportunities for creativity and innovation in marketing strategies. Candidates who are enthusiastic about the beauty industry and possess a strong customer-centric focus will excel in this role.