Lifecycle Marketing Manager

Aspora; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global financial technology firm is looking for a Lifecycle Marketing Manager in London to lead the development of lifecycle marketing strategies. The ideal candidate will have 3-5 years of experience in lifecycle or CRM roles, focusing on data-driven decision making and user engagement. This role offers the opportunity to define marketing strategies from scratch and work closely with various teams to enhance customer experience.

Qualifications

• 3-5 years hands-on experience in Lifecycle, CRM or Retention, preferably at a startup.
• Data-first mindset focused on tracking and proving impact.
• Proven ability to design, run, and analyze A/B tests.

Responsibilities

• Build and optimize lifecycle flows across various channels.
• Create campaigns to drive user engagement and reduce churn.
• Work closely with product and marketing teams.

Skills

Lifecycle marketing

Data analysis

A/B testing

Copywriting

Creativity

Job description

About Aspora

People on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users.

Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team of 75+ across India, the UK, the UAE, EU and the US, working with extreme ownership, radical candour, and an obsession with customer impact.

We celebrate builders who question assumptions, ship fast, and turn regulatory complexity into elegant solutions. If you’re driven to redefine what global banking can be, we’d love to build the future with you.

About the role

This is a rare chance to build lifecycle marketing from the ground up. At Aspora, you won’t just inherit a playbook, you’ll write it.

We’re looking for someone who’s done this before, who can set the strategy while also getting hands-on with the tools, data, and campaigns to make it real.

From designing flows to defining metrics to scaling a function that drives retention and growth, this is your opportunity to own it end to end and leave a lasting mark on the company.

What you’ll own

• Design the journey: Build and optimise lifecycle flows across email, push, in-app, and beyond, making every customer interaction count

• Drive retention: Create campaigns and programs that keep users engaged, reduce churn, and increase lifetime value

• Personalise at scale: Segment audiences, experiment with messaging, and deliver communications that feel one-to-one

• Supercharge onboarding: Build smart, frictionless flows that help new users get value from Aspora fast

• Analyse and optimise: Dig deep into data to spot drop-offs, track engagement, and turn insights into actions that move metrics

• Partner up: Work closely with product, growth, and marketing to make sure lifecycle marketing is a growth engine, not a silo

Who you are

• 3-5 years hands-on experience working in Lifecycle, CRM or Retention, preferably at a well- known startup

• You have a data-first mindset. You track, measure, and prove impact with hard numbers, not just gut feel

• You have a proven ability to design, run, and analyse A/B tests that lead to measurable improvements

• You have the technical chops to work with product and engineering on tracking, attribution, and lifecycle triggers

• You have a balance of creative skills (copywriting, storytelling) with an analytical edge. You know how to make campaigns both compelling and measurable

• You have an experimental, iterative approach. You’re obsessed with testing, learning, and scaling what works, and killing what does not

Why Join Aspora?

• Define lifecycle from scratch for a global diaspora brand

• Work across the full user funnel—from onboarding to monetization

• Collaborate closely with product, engineering, and design

• Join a low-ego, high-output team with real autonomy

• Build for real impact—serving millions of NRIs around the world