Lead Marketing Analyst

RVU Co UK; Fleet; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading Insurtech company in Fleet is seeking a Lead Marketing Analyst to drive measurement frameworks linking marketing investments to revenue. This role demands advanced analytical skills, experience in both brand and performance analytics, and proficient SQL capabilities. You will collaborate with various teams to create robust reports and optimize marketing strategies. The company offers a hybrid work model, a generous bonus structure, and comprehensive benefits designed to support your growth and wellbeing.

Benefits

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions

£300 Work from Home budget

Excellent parental leave policy

25 days holiday plus 2 days My Time

Private medical cover

Healthy learning budget

Electric vehicle and cycle to work schemes

Qualifications

• Extensive experience in Marketing Analytics, with exposure to Brand and Performance disciplines.
• Proficiency in advanced modeling using Python or R is highly desirable.
• Experience building ROI models and presenting clear, actionable recommendations.

Responsibilities

• Own the Econometrics relationship and refine projects with the external agency.
• Develop and refine models for full-funnel attribution.
• Build and maintain interactive dashboards for marketing KPIs.

Skills

Advanced Analytics Experience

Excellent SQL skills

Data visualization tools (Tableau, Looker, PowerBI)

Commercial Acumen

Marketing Fluency

Pragmatism & Agility

Industry Knowledge

Tools

Google BigQuery

Python

R

Git

dbt

Job description

Lead Marketing Analyst

Department: Data & Analytics

Employment Type: Full Time

Location: Fleet

Hybrid: 2 days per week in-office (Fleet based, but can work in London for the time being)

Tempcover is at the forefront of the fast-growing world of short term insurance. Our mission is to make car insurance flexible, quick, and easy for drivers. We’ve sold millions of policies that have helped drivers get where they need to go, but we’re not finished there. We’re growing our team to help us continue in that mission. If you are extraordinary at what you do and want to be a part of a rapidly growing business at the cutting edge of the Insurtech industry, we would love to hear from you.

As the Lead Marketing Analyst at Tempcover, you own the measurement framework that connects our brand & performance marketing investment to business revenue, acting as the bridge between our Marketing, Data and Finance teams.

You will be the lead marketing analyst, tasked with creating a robust "single source of truth" for marketing performance. Your primary focus will be supporting our Brand media activity through advanced measurement (Econometrics and Controlled Experiments), but you will also provide critical hands‑on support for mid‑to‑lower funnel channels (Paid Social, PPC) to ensure we are efficient across the entire customer journey.

We are looking for a pragmatic, commercially‑minded builder who can move from writing SQL queries and designing controlled experiments, to presenting investment strategies to the C‑suite.

What you’ll be doing

Strategic Measurement & Brand Health (Primary Focus):

• Own the Econometrics Relationship: Partner with our external econometrics agency to run and refine our Econometrics projects. You will not just receive reports; you will challenge the models, input data, and combine model outputs with internal data to provide fresh forward‑looking forecasts.
• Full‑Funnel Attribution: Move us beyond last‑click. Develop and refine models (Controlled Experiments, Multi‑Touch Attribution) to understand how brand metrics support lower‑funnel conversion, optimizing our attribution strategy accordingly.
• Brand Tracking: Own the brand tracker survey, from the questionnaire to the reports & analysis. You will diagnose volatility (e.g., shifts in Spontaneous Awareness) and correlate them with media spend and market dynamics.

Performance Optimisation (Tactical Focus):

• Cross‑Channel Efficiency: Dive into mid and lower‑funnel data (Paid Social, Search, Aggregators) to identify efficiency gains. You will help us balance ROAS targets with volume growth.
• Test & Learn: Design and analyze robust controlled experiments for creative, audience, and geo‑targeting to prove the value of new channels or strategies.

Data Infrastructure & Leadership:

Automated Reporting: Build and maintain interactive dashboards that provide real‑time visibility into marketing KPIs for the Marketing team and Executive Board.

Data Wrangling: Manipulate raw data from Azure, Google BigQuery and other sources to create clean, usable datasets for analysis.

Future‑Proofing: Establish the data structures and reporting standards that will allow you to onboard and manage a future CRM/Retention analyst effectively.

What we’re looking for

• Advanced Analytics Experience: Extensive experience in Marketing Analytics, with exposure to both Brand (Econometrics, Controlled experiments, Brand tracking surveys) and Performance (Digital attribution) disciplines.
• Technical Stack: Excellent SQL skills and data manipulation capabilities (specifically Google BigQuery). Proficiency in Python or R for advanced modeling is highly desirable.
• Visualization & Tooling: Strong experience with data visualization tools (Tableau, Looker, or PowerBI) and version control/data transformation tools (Git, dbt).
• Commercial Acumen: You understand that data is a means to an end. You have experience building ROI models, forecasting, and presenting clear, actionable recommendations to senior stakeholders.
• Marketing Fluency: You understand the difference between Brand Awareness and Click‑Through Rate, and you know how they influence each other. You have experience working with media agencies and understand the media planning cycle.
• Pragmatism & Agility: We are a fast‑moving challenger brand. You know when a model needs to be perfect and when an analysis is "good enough" to make a quick decision.
• Industry Knowledge: Experience in e‑commerce / online businesses. Experience in Insurance industries is a bonus, but not required.

Our commitment to you

At RVU, we are dedicated to developing valuable, inclusive, and user‑friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer

We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in‑office days per week and up to 22 working days per year to “work from anywhere”
• Employer matching pension contributions up to 7.5%
• A one‑off £300 “Work from Home” budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing with years of employment to 30 days) + 2 days “My Time” per year
• Private medical cover, critical illness cover and employee assistance programme
• A healthy learning and training budget
• Electric vehicle and cycle to work schemes
• Regular events - from team socials to company‑wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected

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