Lead Lifecycle Marketing Manager

Kraken Digital Asset Exchange; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading technology company in energy is seeking a Lifecycle Marketing Specialist to develop and manage a comprehensive nurture program. The role requires a minimum of 5 years experience in lifecycle or customer marketing and the ability to tailor campaigns for diverse audiences. The ideal candidate will have a background in B2B software, and ideally, experience in the energy sector. This is a unique opportunity to make a substantial impact on customer relationships and product adoption within a global context.

Benefits

Great workplace environment

Support for potential accommodations during interviews

Qualifications

• Minimum 5 years of experience in lifecycle marketing, customer marketing, product marketing or campaign marketing.
• Background in enterprise B2B software.
• Ideally a background in energy, utilities or sustainability.

Responsibilities

• Devise an end-to-end nurture program across the full lifecycle.
• Define persona and audience segments for tailored campaigns.
• Run a global program initially from the US through Europe to Japan and Australia.

Skills

Lifecycle marketing

Customer marketing

Campaign marketing

B2B software

Global experience

Job description

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

At Kraken, we pride ourselves in the partnership we build with our clients. We want to support this by building out a structured, tailored nurture program that would provide a cohesive experience to our clients from the moment they enter as prospects all the way to tenured clients. This program should: (1) strengthen the relationship between Kraken and clients to drive acquisition and retention; (2) improve the knowledge around Kraken products and use cases to drive upsell and product adoption; (3) facilitate peer-to-peer exchanges across clients to develop a feeling of belonging to the Kraken community.

What you’ll do:

• Devise and stand-up an end-to-end nurture program across the full lifecycle to drive acquisition all the way to adoption, retention and upsell;
• Define persona and audience segments to develop tailored campaigns across email, small-scale events, webinars, newsletters and other channels, and blend in unique Kraken experiences;
• Develop the right mix of always-on automated workflows and proactive, one-off engagement touch points (such as end of year campaign);
• Run a global program initially from the US through Europe to Japan and Australia;
• Partner with customer success, sales and marketing to align on messaging, timing, touchpoints and execution;
• Assist Customer Success team in running Product Councils;
• Measure and report on funnel health and program performance.

What you’ll have:

• Minimum 5 years of experience in lifecycle marketing, customer marketing, product marketing or campaign marketing;
• Background in an enterprise B2B software;
• Ideally background in energy, utilities or sustainability;
• Ideally global or international experience;
• Excited about building things from scratch but also optimizing programs once they’re built;
• Ability to build sophisticated programs for senior stakeholders but with Kraken personality.

Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.7. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [e-mail] and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status. U.S. based candidates can learn more about their EEO rights here.

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