Key Account Manager

The Advocate Group; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A premium beverage brand is seeking a Key Account Manager to expand its presence in the luxury hospitality sector across the UK. This role involves managing existing accounts while identifying new business opportunities. Ideal candidates will have a strong background in account management, a passion for high-quality products, and the ability to build lasting relationships in the hospitality field. The position offers a competitive salary, performance bonuses, and a hybrid working model.

Benefits

Competitive salary

Performance-based bonus

26 days holiday plus birthday off

Private healthcare

Paid volunteering days

Generous discount scheme

Ongoing training and L&D budget

Qualifications

• Proven track record in account management and new business within the premium hospitality sector.
• Experience with luxury food and beverage brands.
• Knowledge of 4/5-star hotels and fine dining.

Responsibilities

• Manage and expand a portfolio of hospitality accounts.
• Identify and convert new business opportunities.
• Provide training and advocate for the brand.

Skills

Account management

New business development

Interpersonal skills

Negotiation skills

Use of CRM tools

Job description

Overview

Are you a commercially driven sales professional with a passion for premium food and beverage? Do you thrive in luxury hospitality environments and love building relationships with industry-leading partners? This could be the opportunity you’ve been waiting for.

The Business

An award-winning premium beverage brand, known for its single-origin, sustainably sourced products, is on a mission to elevate how people experience tea in the world’s best hospitality settings. Loved by renowned chefs and five-star hotels, this business has built an enviable reputation for excellence in both product and service.

With a London HQ and a strong global presence, this company combines tradition with innovation, delivering exceptional taste experiences while supporting sustainable practices at origin. As the brand continues to scale, they\'re now seeking a Key Account Manager to drive growth across the high-end hospitality sector in the UK.

The Role

This is a high-impact commercial role, reporting to the Head of Sales. You’ll be responsible for managing and expanding a portfolio of brand-aligned hospitality accounts, while identifying and converting new business opportunities in the HORECA space.

You\'ll be working across the UK, with a London office base and the flexibility to work from home and in trade.

Key Responsibilities

• Retention & Growth: Build strong, long-term relationships with key existing accounts. Create and execute tailored annual account plans.
• New Business Development: Identify, target and close new accounts in luxury hospitality, bringing the brand to more high-end venues.
• Brand Visibility: Ensure premium brand presence at all touchpoints, from menu to service, enhancing consumer experience.
• Training & Advocacy: Provide product training and champion the brand in trade, driving loyalty and product knowledge.
• Planning & CRM: Strategically map market potential and ensure all opportunities are logged, tracked, and reported accurately.

About You

You’re a confident, results-driven sales professional who knows how to navigate the premium hospitality landscape. You love building relationships, spotting opportunities, and delivering elegant solutions that align with the ethos of a luxury brand.

What you bring

• A strong commercial mindset with a proven track record in account management and new business.
• Experience working with luxury or high-end food & beverage brands (tea, coffee, wine, spirits, etc).
• Knowledge of the UK hospitality sector, especially within 4/5-star hotels, fine dining, or premium OOH channels.
• Excellent interpersonal and negotiation skills confident influencing at all levels.
• Passionate about exceptional quality, sustainability, and elevating the customer experience.
• Comfortable using CRM tools and managing a structured pipeline.

What’s in it for you?

• Competitive salary + performance-based bonus
• Hybrid & flexible working model (35-hour week, core hours 9am–4pm)
• 26 days holiday + your birthday off
• Private healthcare & health cash plan
• Paid volunteering days & long service rewards
• Generous discount scheme and wellness perks
• Ongoing training and L&D budget

Apply now if you\'re excited by the opportunity to work with a premium, purpose-led brand and help shape the future of exceptional experiences in hospitality.

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.