Integrated Planner (B2B)

Sphere Digital Recruitment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B marketing agency in Greater London seeks an Integrated Marketing Planner to shape strategic campaigns for tech and telecom clients. This role offers an opportunity to work with top global brands and utilize the latest tools in a collaborative environment. The ideal candidate has B2B experience and a passion for data-driven marketing.

Qualifications

• Experience in B2B planning and campaign development.
• Strong grasp of digital media and data-led marketing.
• Confidence using analytics to drive decisions.
• Familiarity with Martech and lead-gen platforms.
• A curious, collaborative mindset and a drive to grow.

Responsibilities

• Turn client briefs into full-funnel marketing strategies.
• Combine insights, data, and digital to build integrated campaigns.
• Stay ahead of trends in AI, Martech, and performance marketing.
• Collaborate across strategy, media, creative, and client teams.
• Analyse results and optimise for better performance.

Skills

B2B planning and campaign development

Digital media and data-led marketing

Using analytics for decision making

Familiarity with Martech and lead-gen platforms

Curious and collaborative mindset

Tools

LinkedIn

Demandbase

6sense

Bombora

Similarweb

Job description

Integrated Marketing Planner - B2B Media Agency

We're on the lookout for a smart, data-driven Integrated Planner to help shape strategic, multi-channel marketing campaigns for major players in the tech and telecom space.

You'll work across media, data, insights, and digital to turn business goals into impactful, measurable marketing programs. This is a great step up for someone with B2B experience who's ready to work in a fast-paced, innovative agency environment.

What You'll Do:

• Turn client briefs into full-funnel marketing strategies

• Combine insights, data, and digital to build integrated campaigns

• Use tools like LinkedIn, Demandbase, 6sense, Bombora, Similarweb

• Stay ahead of trends in AI, Martech, and performance marketing

• Collaborate across strategy, media, creative, and client teams

• Analyse results and optimise for better performance

What You'll Bring:

• Experience in B2B planning and campaign development

• A strong grasp of digital media and data-led marketing

• Confidence using analytics to drive decisions

• Familiarity with Martech and lead-gen platforms

• A curious, collaborative mindset and a drive to grow

Why Join?

• Work with top global tech brands

• Get hands-on with the latest tools and innovations

• Thrive in a collaborative, inclusive team

• Clear path for career growth in modern B2B marketing

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.