Integrated Marketing Specialist

Miranda Creative; Norwich; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A full-service brand management agency in Norwich seeks an experienced Integrated Marketing Specialist to join their Digital Team. In this role, you will manage WordPress sites, analyze digital performance using GA4, and support email marketing initiatives while collaborating closely with a diverse team. The agency offers a competitive benefits package including health insurance, retirement plan, and a dog-friendly hybrid workspace. If you thrive in a dynamic environment and enjoy working on varied projects, this is the position for you.

Benefits

Health Insurance

Retirement Plan with Company match

Paid Time Off

Generous holiday schedule

Annual professional development stipend

Qualifications

• 3+ years in digital marketing, preferably agency or multi-brand.
• Comfortable with code but not required to be a developer.
• Ability to prioritize against shifting deadlines effectively.

Responsibilities

• Manage and optimize multiple WordPress sites for clients.
• Build tracking structures in GA4 and Google Tag Manager.
• Support email marketing programs and automation workflows.
• Ensure digital campaigns launch smoothly and measurably.

Skills

WordPress management skills

HTML/CSS

GA4

GTM

Email marketing and automation

Communication skills

Job description

At Miranda Creative, curiosity drives us, creativity inspires us, and data keeps us honest. As a full-service brand management agency, we support an extraordinary range of clients—local nonprofits, legacy institutions, small businesses, national brands, and everything in between.

Our Digital Team is growing, and we’re excited to welcome an Integrated Marketing Specialist who brings equal parts technical know-how, problem-solving confidence, and collaborative energy. If you thrive in an environment where each day brings variety, new challenges, and fresh ideas, you’ll find a great home here. We offer meaningful work, a supportive team, and an environment where you can grow your skills while making a real impact across many brands.

We move quickly. We support many clients. And we care deeply about the work we put into the world. If that resonates—keep reading.

About the Role

As part of our Digital Marketing Services team, you’ll support the full ecosystem of digital work at Miranda Creative. You’ll help ensure our clients’ online presence isn’t just beautiful—but functional, optimized, measurable, and meaningful.

You’ll collaborate with designers, strategists, account managers, and fellow digital specialists… and you’ll also know when to roll up your sleeves, focus in, and solve a technical challenge independently.

Website Management & SEO

You’ll help keep our clients’ websites healthy, polished, and performing at their best. That includes managing and optimizing multiple WordPress sites, conducting SEO audits, implementing on-page and technical updates, and jumping in to troubleshoot indexing or performance issues when they arise. You’ll also use your HTML/CSS skills to make front-end adjustments without needing to wait on a developer.

Analytics & Reporting

You’ll shape how we measure and understand digital performance by building tracking structures in GA4 and Google Tag Manager. Through thoughtful QA, you’ll ensure our data is accurate, and you’ll translate that data into clear, meaningful insights that clients and account teams can actually use.

Email Marketing & Automation

You’ll support a wide range of email programs by segmenting lists, designing templates, monitoring deliverability, and building automated workflows. You’ll be working across multiple clients, so organization and attention to detail will be your best friends.

Integrated Campaign Execution

You’ll help ensure that every digital campaign launches smoothly and measurably—from confirming UTM tagging and tracking, to validating landing page readiness, to assisting with posting and scheduling content. You’ll partner closely with our Account Managers to make sure each campaign is technically sound and aligned with the strategy behind it.

• 3+ years in digital marketing, preferably agency or multi-brand
• Strong WordPress management skills (not a developer, but comfortable with code)
• Functional HTML/CSS
• Hands‑on experience with GA4, GTM, and Google Search Console
• Experience with email marketing and automation platforms (Mailchimp, Constant Contact, HubSpot, etc.)
• Ability to prioritize against shifting deadlines with poise and professionalism
• Strong communication skills—you can explain technical topics in plain language
• A spirit of continuous learning, curiosity, and collaboration

Miranda Creative offers a highly competitive benefit package which includes Health Insurance, Retirement Plan with Company match, disability, life, dental and vision insurance, along with competitive Paid Time Off. We also provide a generous holiday schedule. Employees also enjoy an annual professional development stipend. We provide a comfortable and welcoming dog‑friendly hybrid workspace that encourages creativity and collaboration.