Insights Analyst

Inghams & Santa's Lapland; Farnborough; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading travel company in Farnborough seeks an analytical professional to transform complex data into actionable insights. You will play a pivotal role in supporting marketing strategies through data analysis and reporting. Ideal candidates have strong experience in digital marketing analytics, with proficiency in tools like Power BI and GA4. This full-time position offers a salary range of £45,000 - £50,000 plus a bonus and embraces flexible working arrangements.

Qualifications

• Strong analytics experience ideally in digital or performance marketing.
• Experience using multi-variant testing tools or leveraging AI/machine learning for marketing insights is desirable.

Responsibilities

• Analyze customer journey to identify optimization opportunities.
• Produce reports to translate complex data into insights.
• Maintain Google Tag Manager for accurate implementation.

Skills

Analytics experience

Data integration with Power BI and SQL

GA4, GTM, GSC, Infinity

Strong communication

Organizational skills

Multi-variant testing tools

Tools

Power BI

SQL

Google Ads

Meta

Glassbox

Job description

The great outdoors is our happy place and its open all year round. Ski the slopes walk the walks and explore the Lapland wilderness. If natures in your nature if youre itching for adventure - youve found your people. We are united by our shared passion for our exceptional brands- Inghams and Santas Lapland. Driven by a strong sense of purpose staying true to our commitment to our people and planet.

If youre looking for a career thats not just a job but a fulfilling adventure we welcome you to explore opportunities with us. Join our team and be part of a dynamic purpose-driven business dedicated to making a positive impact in the world. Join us on our journey creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary : 45000 - 50000 p.a. bonus

About the role

Reporting to the Digital Transformation Lead and Marketing Director this exciting new role will transform complex data into actionable insights that support strategic decision-making across our two exceptional brands Inghams and Santas Lapland. As the guardian of data you will ensure accuracy and consistency across all platforms by engaging with stakeholders to understand key business objectives. Leveraging tools such as GA4 Funnel Glassbox Infinity Meta and Google Ads you will analyse multi-channel data build compelling visualisations develop forecasts to anticipate future trends and performance and clearly communicate insights that influence Marketing and Ecommerce strategies.

Key areas

• Analysing the entire customer journey from first touchpoint to final booking to identify how channels contribute to conversion and provide clear recommendations to optimise campaign performance and improve ROI.
• Using a wide range of data points you will analyse how customers interact with our websites to uncover opportunities that enhance customer experience and improve conversion rates.
• Produce and present regular reports that translate complex data into clear compelling insights for both technical and non-technical audiences.
• Build and maintain automated data pipelines to deliver consistent reliable information at speed empowering teams with up-to-date self-serve dashboards that accelerate decision-making and business agility.
• Oversee and maintain Google Tag Manager to ensure all website events and pixels are accurately implemented and functioning across GA4 and advertising platforms.
• Benchmark performance against external market or competitor data to provide meaningful context and actionable insights for optimisation.
• Empower strategy with advanced forecasting and segmentation.

Work with cross-functional teams to align data integration and reporting to business priorities championing governance and data quality to maintain accuracy and trust in insights.

Be the go-to person for marketing and ecommerce analytics providing clarity insight and ad hoc support across the business.

Qualifications

• Strong analytics experience ideally in digital or performance marketing.
• Ability to confidently integrate and consolidate data from multiple internal and external sources using Power BI and SQL.
• Hands-on experience with tools like GA4 GTM GSC Infinity Funnel Looker Glassbox Meta Google and Microsoft Ads.
• Strong communicator who can influence decisions and tell stories with data.
• Motivated and driven by commercial outcomes.
• Highly organised detail-orientated and able to manage multiple reporting deadlines.
• Experience using multi-variant testing tools or leveraging AI / machine learning for marketing insight is desirable.

Sustainability and responsible tourism is at our core and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas each other and our business partners - always with respect and kindness.

Inghams & Santas Lapland are a part of Hotelplan Group a well-established and diverse family of specialist tour operators with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santas Lapland; adventure travel with Explore Worldwide; and self-guided experts Inntravel.

Key Skills

• ArcGIS
• Intelligence Community Experience
• GIS
• Python
• Computer Networking
• Data Collection
• Intelligence Experience
• R
• Relational Databases
• Analysis Skills
• Data Management
• Application Development

Employment Type : Full Time

Experience : years

Vacancy : 1

Yearly Salary : 45000 - 50000