Head of Social at mission-driven wellness hospitality brand

Jack & Jill/External ATS; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A wellness hospitality brand is seeking a Head of Social to lead their social media strategy and engagement. The role involves crafting compelling content and managing platforms like Instagram and TikTok to inspire audiences to disconnect from technology. Ideal candidates are natural storytellers with social media proficiency and a hands-on approach to content creation. This position offers the opportunity to align creative work with a positive mission and make a direct impact on the brand's digital presence.

Qualifications

• Natural storyteller with exceptional narrative crafting skills for captions and visuals.
• Deep proficiency in Instagram, TikTok, and LinkedIn.
• Experience creating viral content.

Responsibilities

• Plan, produce, and post high-quality content across platforms.
• Lead content creation and manage freelance creators.
• Measure engagement and refine strategies.

Skills

Storytelling

Content creation

Social media management

Data analysis

Proficiency in Instagram

Proficiency in TikTok

Proficiency in LinkedIn

Job description

This is a job that we are recruiting for on behalf of one of our customers.

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Head of Social

Company Description: Mission-driven wellness hospitality brand

Job Description:
Lead the entire social media strategy and execution for a rapidly growing wellness hospitality brand. You'll craft compelling content, manage platforms, and drive engagement to inspire audiences to disconnect from technology and embrace real-world experiences. This role offers a unique opportunity to align creative passion with a positive mission.

Location: London, UK

Why this role is remarkable:

• Own the complete social media strategy for a brand with a powerful mission to promote digital detox and real-world connection.
• Join a rapidly scaling company with a proven product, strong market traction, and a significant existing social media audience.
• Directly impact inspiring people to spend less time on devices and more time in nature, aligning creative work with a positive global movement.

What you will do:

• Plan, produce, and post high-quality content across Instagram, TikTok, and LinkedIn, balancing scheduled campaigns with real-time trends.
• Lead content creation from ideation to editing, including hands‑on production and managing freelance creators and partners.
• Measure engagement and growth, using data‑driven insights to refine strategies and bring scroll‑stopping campaigns to life.

The ideal candidate:

• A natural storyteller with exceptional narrative crafting skills for captions, visuals, and campaigns.
• A social media native, deeply proficient in Instagram, TikTok, and LinkedIn, with a track record of creating viral content.
• A hands‑on executor with a bias for action, capable of quickly turning ideas into engaging, live content.

How to Apply:

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