Head of Paid Social (Maternity Cover) - MG OMD

Omnicom Media Group UK (OMG); City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media agency in Westminster is seeking a Paid Social expert to oversee their Paid Social function during a 9-month maternity cover contract. This pivotal role involves leading strategy across various clients and platforms, ensuring the excellence of paid social campaigns. The ideal candidate will possess strong leadership skills and deep platform expertise, acting as a main point of contact for clients and partners. Cultivating a collaborative team culture is essential in this dynamic environment. Hybrid working is encouraged.

Benefits

Flexible working model

Professional development opportunities

Collaborative company culture

Qualifications

• Proven experience in leading paid social strategies.
• Ability to manage a team and mentor junior staff.
• Understanding of multiple social advertising platforms.

Responsibilities

• Lead MG OMD's Paid Social function across diverse clients.
• Act as key contact for clients and media partners.
• Ensure the team meets commercial goals consistently.

Skills

Leadership in Paid Social

Strategic thinking

Excellent communication

Collaborative approach

Platform expertise

Job description

MG OMD is seeking an experienced Paid Social expert to join us on a 9-month fixed-term contract to cover maternity leave for our Head of Paid Social. This is a pivotal leadership role within our award-winning Investment team, offering the opportunity to shape paid social strategy across some of the UK's most exciting brands.

You will lead MG OMD's Paid Social function, ensuring continuity, excellence and innovation across a diverse client portfolio. As the agency's senior Paid Social lead, you'll take ownership of all paid activity across all major and emerging social ad platforms, while collaborating with Programmatic, AV and Search leads to manage cross-channel investment strategies.

This is a high-impact leadership role, responsible for a significant volume of advertiser spend. You'll bring deep platform expertise and strategic thinking to a fast-moving and complex media landscape, while guiding a talented planning and buying team to deliver best-in-class work.

You’ll act as a key point of contact for senior clients, agency leadership and media partners, representing Paid Social with confidence and clarity. The role requires a calm, collaborative and solutions-focused approach, with the ability to balance strategic leadership and operational delivery.

During the contract period, you’ll ensure the Paid Social team continues to meet commercial goals, deliver outstanding client service, and contribute to the agency's overall performance. You’ll also play a key role in evolving MG OMD's Paid Social product, maintaining strong relationships with platform partners and driving innovation that benefits our clients.

As a senior leader, you’ll set the tone for the team, championing inclusive leadership, nurturing talent, and fostering a culture of collaboration, wellbeing and continuous improvement.

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.

Since joining Omnicom network's OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox's TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UK's leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 - 17:30, but we offer the ability to flex around core hours of 10-30-16-30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10-30 and finish at 18-30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.