Head of Membership

ROYAL BOTANIC GARDENS/KEW GARDENS; England; Hybrid; GBP 65,000 - 69,000; Full time

Job summary

A leading botanical institution in the UK is seeking a Membership Strategy Lead to innovate and enhance member experiences. The ideal candidate will have extensive experience in managing loyalty schemes and driving member engagement. Responsibilities include developing strategies for member acquisition and working collaboratively across the organization. Flexible working options are available, along with a competitive salary and comprehensive benefits package.

Benefits

Generous annual leave

Flexible working

Employee Assistance Programme

Discounted gym membership

Qualifications

• Extensive experience of leading a significant membership or loyalty scheme.
• Ability to turn audience understanding and data into actionable plans.
• Strong project management skills.

Responsibilities

• Own and lead an innovative membership strategy.
• Drive member acquisition and create compelling experiences.
• Advocate for the importance of membership across the organisation.

Skills

Analytical skills

Project management

Negotiation

Creativity

Commercial drive

Job description

Overview

Contract start date: Provisionally 1 November 2025

Salary: £65,000 - £69,000 per annum, depending on skills and experience [Band F7] - pay award pending

Closing Date: 30/09/2025

In this key role you will own and lead an innovative membership strategy to achieve ambitious population and income targets by accelerating member acquisition, delivering compelling member experiences, driving immediate engagement, creating long-term loyalty and running membership operations.

You will advocate for the importance of membership at Kew working with colleagues across the organisation. You will lead the membership response to our new brand framework and CRM programme to increase engagement and accelerate support of Kew as a charity whilst embedding our proposition of ‘creating a thriving planet, powered by plants and fungi.’

Responsibilities

You will bring extensive experience of leading a significant membership or loyalty scheme. You will be analytical, innovative, creative and commercially driven, turning audience understanding and data into actionable plans to achieve growth. Strong project management skills with good negotiation and persuasion are essential as you work with others to deliver membership experiences.

Interviews and Location

Interviews are due to take place on 9 & 10 October.

This role is based at Kew with the option of regular home working, subject to operational requirements.

About Us

The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth.

We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivalled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history.

Join us on our journey as protectors of the world’s plants and fungi.

Benefits

Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well access to our own beautiful gardens at Kew and Wakehurst.

Equality and How to Apply

We are dedicated to equality of opportunity and welcome applications from all sections of the community. We are committed to interviewing disabled applicants who meet the essential criteria for the post.

No agencies please.