Head of E-Commerce / Fashion / London

CVUK; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A British heritage fashion brand is seeking a Head of E-commerce to lead their digital retail strategy and enhance their online presence. The role involves overseeing the entire digital customer experience, managing the e-commerce platform, developing online trading strategies, and utilizing data insights to drive growth. The ideal candidate should have a strong background in e-commerce and a passion for merging tradition with innovation.

Qualifications

• Proven experience in developing and executing e-commerce strategies.
• Familiarity with e-commerce platforms like Magento or Shopify.
• Strong analytical skills to interpret web performance metrics.

Responsibilities

• Develop and execute the online trading strategy.
• Oversee daily management of the e-commerce platform.
• Ensure intuitive site navigation and engaging content.

Skills

E-commerce strategy development

Platform management (Magento/Shopify)

Data analysis

Job description

Our clients is a British heritage fashion brand, known for their timeless style, are now seeking a Head of E-commerce to lead their digital retail strategy and elevate our online presence. This is a pivotal leadership role for someone passionate about combining tradition with innovation.

The Role

As Head of E-commerce, you will own the full digital customer experience - from site performance and merchandising to conversion optimization and digital revenue growth. You will report to the Managing Director and work cross-functionally with marketing, logistics, creative, and retail teams to ensure the online experience reflects the heritage and quality of our brand.

Key Responsibilities

• E-commerce Strategy: Develop and execute the online trading strategy to drive sales, conversion, AOV, and customer lifetime value
• Platform Management: Oversee the day-to-day management of the e-commerce platform (Magento or Shopify), ensuring optimal performance, uptime, and user experience
• Site UX & Merchandising: Own the customer journey - from homepage to checkout - ensuring intuitive navigation, engaging content, and data-led merchandising
• Data & Insights: Analyse web performance metrics (traffic, sales, bounce rate, etc.) to identify opportunities for growth and optimisation