Head of Brand - FMCG Start-up

Up World; London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

A leading sustainable brand company in London seeks a Head of Brand to define brand strategy and lead product campaigns. This role involves creating a comprehensive marketing plan, managing product launches, and advocating for customer insights. Ideal candidates will have significant brand marketing leadership experience, especially in areas like FMCG or D2C. The role offers a salary range of £70k–£85k and the option for flexibility in working arrangements.

Benefits

33 days annual leave

Wellhub membership

Share options after probation

Qualifications

• Significant brand marketing leadership experience in FMCG, beauty, lifestyle, or D2C.
• Experience in product marketing for multiple launches.
• Strong leadership and communication skills.

Responsibilities

• Develop a comprehensive brand strategy to enhance awareness and market reach.
• Lead the creation and execution of the annual marketing plan.
• Manage end-to-end marketing for product launches.

Skills

Brand marketing leadership

Building brand strategies

Creative campaigns

Customer-centric approach

Job description

Our client is on a mission to eliminate single-use plastic from your bathroom, and they've grown rapidly in the past four years.

We're looking for a Head of Brand, initially reporting directly to our CEO, you'll define the brand strategy, lead significant product campaigns, and advocate for customer insight, all while helping build one of the most beloved sustainable brands in the UK and beyond.

What you'll do:

• Develope a comprehensive brand strategy to enhance awareness, sentiment, and market reach, aiming for measurable business results.
• Lead the creation and execution of the annual marketing plan aligned with the commercial and sustainability goals.
• Manage end-to-end marketing for product launches in D2C and retail, covering positioning, messaging, and market execution.
• Champion the customer voice for both qualitative and quantitative insight.
• Build an internal content engine for creating engaging and culturally relevant content across channels.
• Oversee brand awareness activities across paid, owned, and earned channels including partnerships, PR, and content.
• Strengthen the brand’s tone and creative identity across all touchpoints.
• Collaborate with various teams to ensure new products align with the brand and values.
• Lead and grow a high-performing brand marketing team with scalable, agile processes.
• Define and report brand KPIs, sharing insights with the wider business.

Who you are:

• You have significant brand marketing leadership experience in fields like FMCG, beauty, lifestyle, or D2C (ideally a combination of blue chip and startup brands).
• You've had an impact in the success of high-growth brands.
• You've got proven capability in building brand strategies and creative campaigns.
• You have experience in product marketing for multiple launches.
• You have a strong customer-centric approach with leadership and communication skills suitable for fast-paced settings.

This role is not for you if you prefer a purely creative role over a strategic one, or if you focus primarily on growth marketing. This role is about brand strategy, maintaining consistency, and driving business goals.

Salary: £70k -£85k DOE
Logistics: Shoreditch office (Mon & Fri WFH)

Why join this brand?

A chance to say you helped save the planet, and smell great doing it!

️ 33 days annual leave, including flexible bank holidays + a day off for your birthday

A Wellhub membership with a range of fitness & wellbeing options

Share options after probation – they grow, you grow