Head of Brand

The Candidate Ltd; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A premium womenswear brand is seeking a Head of Brand to lead their global strategy and shape brand visibility. This high-impact position requires a creative thinker with at least 4 years of experience in a senior brand role within fashion or lifestyle. The ideal candidate will excel in campaign management, PR, and influencer marketing, and be ready to relocate from London to Manchester.

Qualifications

• Minimum 4 years’ experience in a senior brand role within fashion, beauty, or lifestyle.
• Proven track record of delivering viral, high-impact brand activations.
• Strong network across events, PR, and influencer marketing.

Responsibilities

• Developing and implementing global brand strategies that drive awareness, perception, and loyalty.
• Leading the evolution of visual identity and tone of voice across all consumer touchpoints.
• Owning the global PR strategy and managing relationships with media, talent, and influencers.

Skills

Brand strategy development

Campaign management

Influencer marketing

Project management

Networking

Job description

Please only apply if you are happy to relocate from London to Manchester

This premium womenswear brand is redefining fast fashion with a focus on statement occasionwear, inclusive sizing, and trend-led design. With a strong global customer base and a powerful online presence, the business delivers elevated, figure-flattering pieces that empower and inspire. Known for creating head-turning looks for every milestone moment, the brand is entering an exciting phase of growth and global expansion.

An opportunity has arisen for a bold, strategic Head of Brand to lead the next chapter of this brand’s evolution. This is a high-impact role for a creative thinker who thrives on crafting cultural moments and driving brand visibility. The successful candidate will own the global brand strategy, lead disruptive campaigns, and shape how the brand shows up across markets—from immersive activations and PR to influencer strategy and community building.

What You’ll Be Doing…

• Developing and implementing global brand strategies that drive awareness, perception, and loyalty
• Leading the evolution of visual identity and tone of voice across all consumer touchpoints
• Creating and executing localised brand activations, pop-ups, and campaign rollouts
• Building strategic partnerships, collaborations, and sponsorships that amplify visibility
• Owning the global PR strategy and managing relationships with media, talent, and influencers
• Leading celebrity and stylist gifting programmes to secure premium placements
• Managing influencer and affiliate strategies aligned with brand goals
• Overseeing high-profile brand events and experiential activations in key markets
• Owning the annual experiential marketing calendar and budget
• Tracking performance and optimising brand strategies for growth and engagement

What We’re Looking For…

• Minimum 4 years’ experience in a senior brand role within fashion, beauty, or lifestyle
• Proven track record of delivering viral, high‑impact brand activations
• Strong network across events, PR, and influencer marketing
• Confident project manager with the ability to juggle multiple campaigns
• International experience and a growth mindset
• High energy, fast‑paced approach with a flair for spotting cultural trends
• Inspirational leadership style with the ability to build and empower a high‑performing team
• Someone looking to relocate from London to Manchester

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.