Head of B2B Demand Marketing, EMEA

Adobe; Greater London; On-site; Full time

Job summary

A global technology company is seeking a Head of B2B Demand Marketing to lead digital demand generation efforts across EMEA. The ideal candidate will have over a decade of experience in B2B marketing, demonstrating proven success in pipeline development and strong leadership skills. Responsibilities include crafting demand generation strategies, collaborating with sales teams, and driving significant marketing campaigns. This role offers a full-time position with a competitive salary range based on experience.

Qualifications

• Over a decade of expertise in B2B digital demand generation within the EMEA region.
• Proven ability to develop coordinated demand strategies aligned to sales plays.
• Experience in handling multi-million-dollar budgets.

Responsibilities

• Craft and enhance the vision for B2B digital demand generation.
• Drive alignment with regional and global campaign frameworks.
• Own demand generation performance metrics and strengthen reporting capabilities.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing

SAAS

Growing Experience

Customer Acquisition

Multichannel Marketing

Affiliate Marketing

Team Management

Public Speaking

Lead Generation

Job description

Overview

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

Adobes EMEA B2B Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative scalable and data-driven demand marketing programs.

The Opportunity

We are in search of a strategic and inventive B2B marketing leader to shape the future of digital demand generation in EMEA. This position is concentrated on creating pipeline impact through digital-first channels involving paid media paid search paid social webinars and scalable virtual experiences. You will explore daring new concepts deliver measurable outcomes and participate significantly in aligning Marketing and Sales towards growth.

Being the Head of B2B Demand Marketing for EMEA means taking charge of regional digital demand generation campaigns working with a skilled team to drive pipeline growth.

What Youll Do

Strategy & Leadership

• Craft and enhance the vision for B2B digital demand generation in EMEA establishing ambitious objectives and clear measures of success.
• Develop and mentor the current team of 4 who thrive on experimentation accountability and impact.
• Foster a culture of testing and learning to keep Adobe at the forefront of modern B2B marketing.
• Champion collaboration with Sales leadership to ensure Marketing is a true growth partner.
• Test and assess new digital demand generation strategies (e.g. conversational marketing intent-based targeting personalised recommendations) to boost pipeline growth.
• Drive alignment with regional and global campaign frameworks while tailoring to EMEA market needs.

Planning & Execution

• Translate business and category priorities into coordinated digital-first demand generation plans.
• Collaborate with Regional Marketing Sales GTM PMM GMI and Operations teams to establish robust connections and coordinate planning efforts.
• Coordinate the implementation of campaigns across content syndication paid search paid social programmatic webinars and other digital channels.
• Partner with creative and content teams to deliver compelling customer-centric campaigns.
• Act as a connector across global regional and cross-functional teams to drive alignment and clarity.

Measurement & Optimisation

• Own demand generation performance metrics and ensure data-driven decision-making.
• Strengthen pipeline reporting capabilities highlighting insights that clearly indicate Marketings contribution to revenue.
• Team up with analytics and operations to forecast accurately increase return on investment and continuously optimise programs.
• Lead quarterly demand marketing performance reviews and synthesise insights for executive collaborators.

What Youll Bring

• Over a decade of expertise in B2B digital demand generation within the EMEA region demonstrating a tangible influence on pipeline development and revenue outcomes.
• Proven ability to develop coordinated demand strategies aligned to sales plays account based marketing and pipeline acceleration models.
• Expertise in digital channels (paid media search social webinars virtual events).
• Strong leadership experience managing teams and agencies in a regional / global matrix environment.
• Track record of nurturing positive relationships with Sales and aligning marketing strategies to business goals.
• Outlook emphasising data analysis with outstanding analytical planning and communication capabilities.
• Experience handling multi-million-dollar budgets with accountability for value.
• Demonstrates strong communication skills and executive presence to influence senior collaborators in sales product and marketing.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law. Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call .

Required Experience

Director

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation

Employment Type: Full-Time

Experience: years

Vacancy: 1

Monthly Salary Salary : 536 - 3015