Growth Marketing Manager (PLG)

Blink - The Employee App; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading employee engagement platform in London is seeking a driven Growth Marketing Manager. In this role, you will build and run creative campaigns to unlock the potential of frontline teams. The ideal candidate has 3-5 years experience in growth marketing, is comfortable with data, and excited about experimentation. The company offers competitive compensation, equity allocations, and ample leave, fostering a supportive and inclusive environment.

Benefits

Competitive salary

Generous equity allocations

Private healthcare

Pension contribution

Cycle to Work scheme

Enhanced parental leave

Qualifications

• 3–5 years in growth, digital, or PLG marketing, ideally in SaaS.
• Strong instincts for campaigns, content, and narrative.
• Comfortable with funnel metrics and data.

Responsibilities

• Build and run creative campaigns across multiple channels.
• Spot cultural moments and turn them into high-performing content.
• Use analytics tools to evaluate channel performance.

Skills

Growth marketing

Creative storytelling

Data analysis

Fast experimentation

Collaboration

Tools

GA4

Ahrefs

HubSpot

Mixpanel

Job description

📍 London (Old Street) — 3 days/week
🤝 Growth Team

Join us and help unlock the potential of frontline teams around the world! ✨ At Blink, we’re on a mission to revolutionize the employee experience. Every organization is full of untapped potential, and we’re here to unlock it. Our mobile-first platform puts connection, communication, and everyday tools directly in the hands of employees, empowering them to do their best work.

With growing teams in Boston, London, and Sydney we’re scaling fast…oh, and we’re only just getting started.🚀

👉 https://www.joinblink.com/customers: See how our customers use Blink to transform their frontline teams!

And this is where you come in!

We’re looking for a driven, creative, and seriously high-ownership Growth Marketing Manager who loves moving quickly, experimenting boldly, and building growth loops. With a self-serve, product-led model driving nearly $1M ARR in under a year (with just one FTE), we’re proving the potential of a scalable PLG + sales engine. And we’re only getting started -the opportunity is massive and we are looking to grow 10x in the next year.

If you’re someone who thrives in ambiguity, gets energy from momentum, and wants their work to have a direct, measurable impact on how we scale. — you’ll feel right at home here.

What You’ll Do

• Build and run creative campaigns across social, content, email, SEO, partnerships, GEO - driving inbound discovery and organic demand.
  
• Spot cultural moments, product insights, and user stories that make Blink stand out then turn them into high-performing content.
  
• Repurpose product learnings into messaging that improves acquisition and activation.
  
• Support landing page optimisation with sharper narratives, CRO input, and collaboration with design + product marketing.
  
• Use analytics tools (GA4, Ahrefs, HubSpot, Mixpanel) to evaluate channels, experiments, funnel performance and rapidly put those data driven insights to work
  
• Partner with Sales to ensure top-of-funnel interest turns into quality PQLs and real opportunities.
  
• Contribute to playbooks and nurture journeys that help users progress through self-serve and sales-assisted paths.
  
• Work with the Growth squad to improve onboarding, in-product prompts and “aha moments.”
  
• Experiment your way into higher trial engagement, better activation, and stronger early retention.

Who You Are

• 3–5 years in growth, digital, or PLG marketing (ideally SaaS).
  
• Creative storyteller with strong instincts for campaigns, content, and narrative.
  
• Comfortable in data, funnel metrics, and fast experimentation.
  
• Collaborative, curious, and excited to build growth motions from the ground up.
  
• Bias for action — you love momentum and you love results!
  

Why Blink 💚

Join a mission-led team building something meaningful and massive — with big ownership, big upside, and a product genuinely changing lives.

Benefits include:

• A competitive salary.
• Generous equity allocations with significant upside potential.
• The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
• Additional time off between Christmas and New Year.
• 25 days’ leave + public holidays.
• Private healthcare with AXA.
• 3% employer pension contribution when you contribute 5%.
• Cycle to Work scheme.
• Enhanced parental leave.
  

At Blink, we’re committed to inclusion, belonging, and equal opportunity for all.