Growth Marketing Manager

Focus Resourcing; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency in the United Kingdom is seeking an experienced Growth Marketing Manager to develop and deliver strategic marketing campaigns. The successful candidate will collaborate across multiple teams to drive customer acquisition and improve brand awareness while managing budgets and analyzing campaign performance. Benefits include flexible working arrangements, generous annual leave, and career development opportunities. This role is perfect for someone with a strong background in campaign management and data analysis.

Benefits

Flexible working arrangements

29 days of annual leave

Discretionary annual bonus

Life insurance

Access to Perkbox benefits

Life insurance

Qualifications

• Demonstrable experience in demand generation marketing, ideally within B2B.
• Proven ability to implement multi-channel marketing campaigns with measurable outcomes.
• Strong project management skills with attention to detail.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Collaborate cross-functionally with internal stakeholders.
• Manage the full campaign lifecycle and budgets.

Skills

Campaign management

Data analysis

Google Analytics

Strong copywriting

Marketing automation

Tools

Pardot

Salesforce

WordPress

WordPress

Job description

Our client is seeking an experienced Growth Marketing Manager to join their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.

Key Responsibilities as Growth Marketing Manager:

• Develop and execute integrated marketing campaigns
• Collaborate cross-functionally with internal stakeholders
• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
• Manage the full campaign lifecycle
• Oversee campaign budgets and forecasting performance
• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
• Lead, coach, and mentor a Campaign Executive
• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
• Safeguard brand integrity across all marketing communications, maintaining consistency in tone
• Support PR and communications activities
• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person:

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
• Strong copywriting and communication skills
• Highly analytical and data-driven
• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
• Excellent project management and organisational skills, with meticulous attention to detail
• Collaborative, proactive, and adaptable,
• Staff management experience

Benefits and Rewards:

• Flexible working arrangements, including the option to work from home
• 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
• Three annual charity days to support community engagement
• Discretionary annual bonus aligned with individual and company performance
• Life insurance provided following completion of probation
• A professional and collaborative environment that values innovation, excellence, and career development