Growth Marketing Manager

Caselton Clark; Greater London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A high-growth B2B organization in London is seeking a Growth Marketing Manager to lead digital acquisition strategies. The ideal candidate has 2-3 years of experience in performance marketing and is adept at using LinkedIn Ads and Google Ads to drive results. The role emphasizes collaboration with Sales and requires a deep understanding of marketing funnels and performance analytics. This hybrid position is an opportunity to make a significant impact on the organization's growth trajectory.

Qualifications

• 2–3 years’ experience in digital performance or growth marketing, ideally in a B2B environment.
• Proven expertise in delivering paid acquisition campaigns with budget responsibility.
• Strong command of LinkedIn Ads, Google Ads, remarketing platforms.

Responsibilities

• Lead performance marketing across LinkedIn Ads and Google Ads.
• Own top and mid-funnel lead generation for Sales.
• Run A/B tests across all digital activities.

Skills

Digital performance marketing

Growth marketing

Analytical skills

Paid acquisition strategy

Collaboration with Sales

Tools

LinkedIn Ads

Google Ads

Salesforce

HubSpot

Job description

Growth Marketing Manager

Salary: up to £45k

Location: London, Hybrid

We’re recruiting for a commercially minded, performance-driven Growth Marketing Manager to join a high‑growth B2B organisation. This is an exceptional opportunity for a digital acquisition specialist who thrives on experimentation, analytics, and measurable results. This role is ideal for someone ready to take ownership of paid acquisition strategy, optimise funnels, and partner closely with Sales and CRM teams to deliver meaningful commercial impact.

Responsibilities

• Lead performance marketing across LinkedIn Ads, Google Ads, remarketing, and paid partnerships
• Run ROI‑focused campaigns
• Use dashboards and analytics tools to optimise performance in real time
• Own top and mid‑funnel lead generation from acquisition to pass‑off to Sales
• Build retargeting and nurture journeys to convert and reactivate audiences
• Use marketing automation, AI, and data insights to personalise and refine targeting
• Run A/B and multivariate tests across all digital activities
• Analyse campaign data to identify opportunities, gaps, and efficiency improvements
• Work closely with Sales to refine leads, messaging, and audience targeting
• Report on pipeline contribution, lead quality, and ROI trends
• Partner with CRM, Content, and Design teams to support high‑performing campaigns

Requirements

• 2–3 years’ experience in digital performance or growth marketing, ideally in a B2B commercial environment
• Proven expertise delivering paid acquisition campaigns with budget responsibility
• Strong command of LinkedIn Ads, Google Ads, remarketing platforms, and paid partnerships
• Deep understanding of funnels, attribution models, and campaign analytics
• Experience using CRM and marketing automation tools (Salesforce, HubSpot or similar)
• Strong analytical skills with the ability to interpret performance data and adjust strategy
• Highly commercial mindset with a focus on revenue contribution and measurable outcomes
• Collaborative approach with experience working closely with Sales on pipeline performance

Please send your CV to [e-mail] to be considered for this position.

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