Growth Marketing

Souk; City Of London; On-site; Confidential; Full time

Job summary

A dynamic tech company in London is seeking a growth marketeer to drive top-of-funnel growth through targeted campaigns and innovative strategies. The ideal candidate has 2-5 years in growth marketing, with a proven ability to run effective campaigns at a B2B SaaS startup. This is a unique opportunity to build the growth engine from the ground up in an exciting environment.

Qualifications

• 2–5 years in growth marketing or demand generation, ideally at a B2B SaaS startup.
• Experience owning funnels end-to-end: paid, SEO, email, conversion.
• Proven track record of running low-budget, high-return campaigns.

Responsibilities

• Drive top-of-funnel via targeted outbound & paid campaigns.
• Launch case studies & testimonials to build trust.
• Run product-led growth experiments.
• Create evergreen SEO & thought leadership content.

Skills

Strong copywriting skills

Fluent with ads platforms

Comfort with light no-code tools

Basic ability to read product data

Tools

LinkedIn Ads

Google Ads

Apollo

Webflow

HubSpot

Figma

Zapier

Job description

Overview

We are building AI Agents to power channel partnerships. Having just raised our pre-seed from Antler, we are now looking to grow the team with a growth marketeer.

Tasks

Drive Top-of-Funnel via Targeted Outbound & Paid Campaigns

Goal: Get product-qualified leads (PQLs) into the trial.

• Run outbound campaigns to partner managers, RevOps, and channel leads (Series A–C SaaS, fintech, etc.)


• Test paid LinkedIn ads targeting job titles like Head of Partnerships, Channel Sales, BD


• Rapid A/B testing of landing pages, creative, messaging, and CTAs

Launch Case Studies & Testimonials to Build Trust

Goal: Show social proof and credibility to accelerate conversions.

• Interview and publish mini case studies (Deel, Treasury Spring, Novabook, Ramp, etc.)


• Convert testimonials into:


• Social proof blocks on site


• LinkedIn carousel posts


• Email signature quotes


• Secure visuals (screenshots, video clips, real metrics if possible)

3. Run Product-Led Growth Experiments

Goal: Increase conversion from free trial to paid, and from Starter → Pro.

• Create onboarding email sequences powered by usage data


• Trigger in-app nudges ("Try building a partner list" / "Review Coco’s latest suggestions")


• Test conversion offers: 75% off first month, unlock bonus credits, free trial extension

4. Create Evergreen SEO & Thought Leadership Content

Goal: Establish category leadership and capture search demand in “partnership tech.”

• Own high-intent keywords like “partner CRM,” “channel partner software,” “automate partner onboarding,” etc.


• Create a library of:


• “Playbooks” for BD, co-sell, partner sourcing


• Comparisons vs incumbents (Crossbeam, Reveal, PartnerStack)


• AI for partnerships blog posts and whitepapers

Requirements

🧠 Experience

• 2–5 years in growth marketing or demand generation, ideally at a B2B SaaS startup


• Experience owning funnels end-to-end: paid, SEO, email, conversion


• Proven track record of running low-budget, high-return campaigns


• Familiarity with PLG (Product-Led Growth) principles and early-stage experimentation

🔧 Skills

• Strong copywriting skills, able to write emails, ads, and landing pages that convert


• Fluent with ads platforms (LinkedIn Ads, Google Ads) and cold outreach tools (Apollo, Instantly, Lemlist)


• Comfort with light no-code tools (Webflow, HubSpot, Figma, Zapier)


• Basic ability to read product data (Mixpanel, GA4, or similar)


• Bonus: ability to edit short-form video for testimonials, social proof

💡 Mindset

• Outcome-oriented: You care about conversion, not just impressions


• Experimental: You ask, “What’s the fastest way to test this?”


• Independent: You can go from idea to live test without hand-holding


• Creative with channels: Not just performance, you explore community, partnerships, virality

🗣 Communication

• Comfortable interviewing users and turning insights into content


• Clear, direct communicator — whether in copy or cross-functional meetings

🚀 Bonus (but not required)

• Experience marketing to partnership managers, RevOps, or GTM teams


• Prior work with AI tools or messaging


• Exposure to early-stage, 0→1 GTM strategy

We’re just getting started and this is your chance to build the growth engine from the ground up.