Growth Director

Fanatics, Inc.; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading sports merchandise company seeks a Director of Growth & Performance Marketing to design and execute comprehensive growth strategies. This role requires a strong background in performance marketing, data analysis, and stakeholder communication, focusing on optimizing customer acquisition, retention, and overall revenue growth. Ideal candidates will have significant hands-on experience in managing marketing initiatives across various channels. Competitive compensation and dynamic work environment offered.

Qualifications

• 8-10+ years operating as a hands‑on growth/performance marketer.
• Expertise in paid channels like search, social, and display.
• Strong technical foundation in data analysis and pipelines.

Responsibilities

• Own and execute full-funnel growth initiatives.
• Build the growth data system foundation.
• Design and ship growth product MVPs.

Skills

Growth/Performance Marketing

Data Analysis

Performance Marketing Channels

Technical Proficiency

Stakeholder Management

Education

8-10+ years of experience

Tools

Google Analytics

Attribution Models

Job description

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Job Description

As Director of Growth & Performance Marketing within Fanatics Markets, you will personally design, execute, and iterate on full-funnel growth systems across acquisition, activation, retention, and revenue. You'll blend performance marketing expertise with product thinking and rigorous experimentation to build automation and data foundations from Day 1, ship growth products that reduce friction, and drive measurable impact across Fanatics-owned and partnered properties. You will work hands‑on with Product, Engineering, Analytics, Commercial, and Marketing‑leading initiatives end to end without direct reports.

This role suits a builder who is equally comfortable in ad platforms and code/data, can turn hypotheses into shippable MVPs, and uses signal‑based strategies to compound efficiency over time.

Responsibilities

• Own and execute full-funnel growth initiatives: acquisition (paid + organic support), activation, conversion, retention, and monetization; define hypotheses, build, launch, and iterate.
• Build the growth data system foundation: author tracking plans and event schemas, implement server-side conversion APIs, stand up canonical dashboards, and instrument incrementality/holdout tests; ensure reliable signal sharing to channels and products.
• Establish automation from Day 1: implement lifecycle orchestration, audience pipelines, budget and bid automation, feed management, and alerts to reduce manual overhead and increase speed to learning.
• Design and ship growth product MVPs/MLPs: reduce activation friction via onboarding flows, paywalls, trust signals, and personalized journeys; partner closely with Engineering/Product to scope, prototype, and ship quickly.
• Lead performance marketing hands-on: plan budgets and pacing, build campaigns (search, social, display, programmatic, affiliates), run creative and audience tests, and optimize to ROAS/LTV with signal-based bidding.
• Stand up a rigorous experimentation system: maintain a hypothesis backlog, pre-register tests, define guardrails and statistical standards, and run pre/post analyses; prioritize by expected ROI and confidence.
• Build content and destination systems that complement paid: design landing page templates, taxonomies, merchandising logic, and programmatic pages to lift quality score and conversion rate.
• Implement advanced audience and bidding strategies: modeled LTV and propensity scores, creative iteration systems, and feedback loops from product analytics into budget decisions.
• Partner with Engineering on performance and infrastructure: improve Core Web Vitals, tracking resilience, rendering, schema, and internal linking that enhances paid efficiency and organic discovery.
• Establish monitoring and incident response: configure alerts for spend anomalies, conversion drops, data breaks, delivery issues, and creative fatigue; maintain playbooks and rollback paths.
• Manage vendors/tools as an individual owner: evaluate partners, negotiate terms, and set throughput/quality expectations; coordinate agency execution where helpful.
• Conduct competitor and market research: map SERPs and auction landscapes, benchmark CAC/LTV, identify whitespace, and propose new surfaces, partnerships, or acquisitions.
• Communicate strategies, decisions, and outcomes succinctly to stakeholders and executives; evangelize growth best practices across Product, Analytics, and Marketing.

Qualifications

8-10+ years operating as a hands‑on growth/performance marketer with end‑to‑end ownership; comfortable executing without direct reports. Deep expertise in paid channels (search, social, display, programmatic, affiliates) and proven ROAS/LTV lift through signal‑based strategies and rigorous experimentation. Strong technical foundation: tracking plans, server‑side events, data pipelines, attribution (MMM/MTA), cohort analysis, BI dashboards; working knowledge of data warehouses and product analytics. Product‑led growth experience: building friction‑reducing onboarding, trust signals, paywalls, and rapid MVP/MLP cycles; ability to scope, prototype, and ship with Engineering. Practical understanding of modern search and discovery (including GEO/LLMO) and how localization and LLM‑shaped behavior influence acquisition and content strategy. Demonstrated success partnering cross‑functionally with Engineering, Analytics, and Product to deliver measurable impact. Fluency in experimentation frameworks, guardrails, and ROI‑driven prioritization; comfortable with pre/post analysis, holdouts, and statistical validity. Exceptional communication and stakeholder management; able to translate complex growth systems into clear business impact. Builder's mindset with high attention to detail and a bias for action; confident managing vendors/tools as a solo owner. Experience in sports, gaming, media, marketplaces, or regulated categories is a plus.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty‑two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.