Global Senior Social & Digital Insights Manager

Ralph Lauren Corporation; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global fashion brand is seeking a Global Senior Social & Digital Insights Manager in London. This role involves analyzing social media trends, delivering insights for strategic improvement, and managing digital analytics to optimize the brand's social media strategies. The ideal candidate has a strong background in social listening and a keen understanding of cultural trends. Join us to enhance our digital narrative in a rapidly evolving landscape.

Qualifications

• Long-term expertise in social listening and digital analytics.
• Strong attention to detail and relationship-building skills.
• Demonstrate critical thinking and flexibility in priorities.

Responsibilities

• Understand cultural shifts impacting the brand.
• Deliver monthly updates on social media conversations.
• Analyze the performance of global social media campaigns.

Skills

Social listening expertise

Digital analytics

Social media measurement tools

Critical thinking

Organizational skills

Tools

Social media platforms

Analytics tools

Job description

Global Senior Social & Digital Insights Manager

Ref #: W166163

Department: Data Analytics

City: London

State/Province: London

Location: United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\'s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\'s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

We are looking for a strategic & proactively Social & Digital Insights Senior Manager to help develop and execute social media and digital analytics to keep us abreast of social conversations and identify opportunities for social & digital strategy optimization. This individual will play a pivotal role of data analysis to identify social trends and opportunities to improve our social media strategies and assets in real time and for future campaigns. The individual will also be responsible to monitoring and tracking social conversations. This person will have a strong understanding of content trends, platforms and audience segments. They should have a curious intellect, strong attention to detail and be passionate about data.

This role needs to combine cultural intelligence with social-first thinking to help our brand remain resonant with consumers, armed with the right insights to infiltrate culture & build the right social media strategy & assets in a forever changing world.

Responsibilities

• Strategic understanding of key cultural shifts & trends impacting RL
• Stay abreast of key cultural shifts & fashion trends, leveraging social, digital and print to pre-empt potential shifts in trends that could impact RL or be opportunities for RL to partake in
• Provide real-time insights on emerging trends relating to our categories, consumers, competitors or brand
• Deliver monthly updates on key social & digital conversations globally and in key regions (US, Europe, China, Japan, South Korea), with broader strategic implications and opportunities for RL
• Deliver ad hoc deeper dive analysis leveraging all social & digital tools available
• Drive recommendation and application of potential new tools & platforms
• Social media performance analysis: undertake timely qualitative and quantitative analyses of global social media campaigns across platforms to understand successes and areas of optimization in terms of audience targeting, creative, format, or platform
• Establish data-driven approach to inform and contribute to the overall social strategy to increase follower growth, engagement and additional core KPIs
• Analyze overarching plans and data sets across owned, paid and earned media
• Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Stay abreast of and measure most relevant KPIs in an algorithmic world (e.g. moving beyond traditional metrics to engagement quality metrics)
• Stay up-to-date with emerging social media trends and technologies to evolve strategies and react in real time to ensure social media is relevant and engaging
• Build strong relationships with the global and regional social media teams
• Manage our global social listening agencies to ensure optimal reporting and deal with any platform, stakeholder or reporting problems
• Support & coordinate with all regional CMI teams to ensure regional insights are integrating in global reports

Qualifications

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy
• Strong knowledge of social media vendors ranging from listening, trend spotting and audience research.
• Great expertise with social media measurement tools and platforms, ideally including APAC platforms
• Preferred: experience in pulling insights from multiple regions, including APAC
• Exceptional organizational and time management skills.
• Strong attention to detail and the ability to build productive relationships with key partners.
• Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends.
• Demonstrate critical thinking skills to think, plan and execute resourcefully across multiple tasks.
• Team-player; ability to work with all business divisions in a proactive manner while driving results.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.
• Demonstrates strong ability to understand and adapt to significant shifts impacting social media (e.g. algorithms reshaping social media landscape)