General Manager

Octane Recruitment Ltd; Dunstable; On-site; GBP 50,000 - 90,000; Full time

Job summary

A leading automotive recruitment firm is seeking a General Manager for a high-volume used car operation in Dunstable. The ideal candidate will be a proven automotive leader, responsible for team development, sales performance, and customer satisfaction. The role offers a competitive salary of up to £50,000 plus bonus, with an OTE of 80-90k+. Additional benefits include company vehicle and executive perks, offering autonomy to shape operations.

Benefits

Company vehicle

Uncapped OTE structure

Executive benefits

Qualifications

• Experience as a General Manager or similar in high-volume automotive retail.
• Ability to analyse data for performance and opportunities.
• Strong leadership to motivate teams.

Responsibilities

• Oversee daily operations of a high-volume used car dealership.
• Set and exceed sales performance and customer service KPIs.
• Implement pricing and stocking strategies to maximise margin.

Skills

Commercial acumen

Data analysis

Inspirational leadership

Stock management

Customer-focused

Job description

General Manager – High-Volume Used Car Operation

Location: Dunstable

Salary: Up to £50,000 + bonus, OTE 80-90k+
Ref - 29517

Employment Type: Full-Time, 5 day weeks, Saturday’s included

Are you a dynamic automotive leader with a proven track record of driving performance in a fast-paced used car environment? Our client is seeking a commercially-minded General Manager to take ownership of a high-volume used car operation, leading from the front to maximise sales, profitability, customer satisfaction, and team development.

Key Responsibilities

• Oversee the day-to-day running of a high-volume used car dealership, ensuring smooth operational delivery across Sales, Service, and Preparation.
• Set and exceed monthly KPIs for sales performance, profitability, stock turn, and customer service.
• Implement robust pricing and stocking strategies to maximise margin and optimise inventory mix.
• Lead, coach, and develop department managers and wider teams to create a high-performance culture.
• Ensure compliance with FCA regulations, company policies, and health & safety standards.
• Maintain strong relationships with external partners, suppliers, and finance/insurance providers.
• Champion an exceptional customer experience across all touchpoints.

About You

• Proven experience as a General Manager, Sales Manager, or Dealer Principal within a high-volume automotive retail or used car environment.
• Strong commercial acumen with the ability to analyse data, identify opportunities, and deliver results.
• Inspirational leadership style with the ability to motivate teams and drive accountability.
• Well-versed in stock management, pricing strategy, and modern digital retail processes.
• Customer-focused, operationally sharp, and committed to continuous improvement.

What’s On Offer

• Competitive basic salary with an uncapped OTE structure.
• A senior leadership role with full autonomy to shape operations.
• Opportunity to work with a dynamic, forward-thinking automotive business.
• Company vehicle + additional executive benefits.

Consultant: Jason Evans - Octane Recruitment