Overview
Job title: Content Manager / Content Strategist
Location: Remote (UK)
Type of work: Full-time
Salary expectations: £40,000 - £50,000
Ideal start date: 1st November (although this is flexible)
About The Position
Mint Studios is a content marketing agency that helps fintech companies like Primer, Yapily, SAP Fioneer, WorldFirst, and many more financial companies acquire customers and position themselves as experts with content. We help fintech companies turn their blog into a customer acquisition channel with our four step framework:
- Alignment on commercial outcomes from content marketing
- A content strategy focused on the Bottom of the Funnel and based on customer research
- Content based on interviews and written for the level of the reader
- Tracking and reporting commercial outcomes
We’re looking for a full-time remote content strategist who will lead content strategy for multiple clients. In this role, you’ll be the client’s main point of contact: leading strategy and working closely with Araminta (our founder), Elliot (content strategist), and the wider team of strategists and writers. Our goal is to help our clients achieve a key outcome: acquire customers with content.
You don’t have to have a background in fintech or financial services – we can teach you that. What we really value is attitude, great writing and strategic thinking.
Learn more about what it's like to work at Mint Studios: Mint Careers
Responsibilities
Your role is to be a trusted advisor to our clients, creating and executing on strategies that help them acquire customers with content.
Here are the key activities you’ll do as a content strategist:
- Content strategy & performance: Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
- Content production process: Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
- Editing & publishing: Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
- Client management: Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
- Writing: We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
- Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.
What we're looking for
You don’t have to have a background in fintech – we can teach you that. What we really value is attitude, great writing and strategic thinking.
These are the 7 characteristics of the best team members that we work with at Mint Studios:
- You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
- You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing and talking about the topic.
- You are detail oriented. You care about delivering something great, even when no one is watching.
- You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
- You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
- You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
- You like working with smart, fun and collaborative people where you are supported and your career is developed!
The role might not be a good fit for you if...
- You don\'t enjoy explaining complex topics.
- You are a creature of habit and prefer to stick to your own writing processes or are not open to learning new processes.
- You don\'t enjoy the research process (understanding the topic, product and the content strategy in depth, listening to and analysing the interview for the main takeaways, etc).
- You don\'t like asking for advice, asking questions or you are not comfortable with feedback.
- You are not interested in improving your writing or strategy skills
The password to apply is: The Hobbit
Compensation And Benefits
- 32 days holidays (inc. bank holidays)
- Yearly team off-site somewhere nice
- Co-working space membership included up to £200 per month
- We\'re fully remote, so you can work from wherever
- Pension contributions
- You don’t have to know about financial services (but you do have to be willing to learn). We value good writing more.
- You’ll be able to see how your content delivers impact and helps our clients acquire customers.
- We give a lot of detailed feedback. You won’t get vague feedback like “can you make this less confusing?”. We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone).
Interview Process
- Apply: We encourage you to apply, even if you don’t feel 100% confident.
- Screening call: If we’re interested in your application, we’ll reach out for a short introductory call.
- Paid writing test: We pay our interviewees £150 for a 500-1,000 word article as part of the process.
- Paid project: If you proceed, you’ll complete a short strategy project and will be paid £150.
- Final interview: In-person in the UK (travel reimbursed).
- Offer: You’ll get an email with your job offer.
- You\'re in! Welcome to the team!
What happens once you're hired?
You’ll be given a 30/60/90-day plan to help you get up to speed. The first 60 days involve writing articles for clients to learn our methodology. After that, you’ll work on strategy with clients, starting by shadowing an existing strategist and eventually leading the clients yourself. You’ll have monthly one-on-ones with Araminta to support career development.
About Mint Studios
Mint Studios is a content marketing agency that helps financial companies acquire customers and position themselves as experts with content. Our main differentiation is creating content optimised for conversions and leads, not just traffic, by focusing on Bottom of the Funnel content based on the client\'s ideal customer.
We work with financial companies in various sectors. You won’t be leading strategy and writing about the same topics repeatedly.
Examples of BOFU content we\'ve written for clients:
- Advertise on Sites Like NerdWallet or Bankrate as a Fintech or Bank: How to Get Started
- Payment initiation service: What you need to know
- What you need to know about pricing models in SaaS payments
- Global ID verification: How to get it right with Persona
You can learn more about why we set up the agency here: Why I Set Out to Build a Financial Services Content Marketing Agency
You can also learn more about what it's like to work at Mint Studios here:
- Why I Joined Mint Studios: Michelle Maiellaro
- Why I Joined Mint Studios: Elliot McGuire
- Why I Joined Mint Studios: Katie Norris
Want to join us? Apply on the next page!