Full Funnel Senior Growth Marketing Manager - Mission Driven AI Startup

Spicy Minds Ltd; Bristol; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A social impact tech company in Bristol is seeking a Full Funnel Growth Marketer to drive their growth engine. The successful candidate will design experiments and analyze marketing performance across the entire funnel. Responsibilities include scaling proven marketing strategies and developing creative assets. Candidates should be data-first, knowledgeable in Google and Meta advertising, and able to collaborate effectively in a hybrid work setting. This role allows for flexible hours around core office hours and offers comprehensive benefits.

Benefits

Flexible working hours

25 days annual leave plus bank holidays

Comprehensive wellbeing support

Professional development opportunities

Qualifications

• Proven ability to design and execute marketing experiments.
• Experience working in a team-focused environment.
• Familiarity with B2B and B2C metrics such as LTV and CAC.

Responsibilities

• Design and execute lean tests across channels.
• Monitor user journey to identify friction points.
• Develop high-performing ad copy and creative assets.

Skills

Strategic thinking

Hands-on experience with Google & Meta ads

Data analysis and attribution understanding

Scientific experimentation

Tools

Google Ads

Meta Ads

GA4

Firebase

Google Tag Manager

Job description

The Mission :

In the UK, nearly 1 million people are currently on waitlists for Autism or ADHD assessments. Half of them are children. These families are often at breaking point, feeling desperate and overwhelmed for years, with nothing out there to help.

We have built an AI platform designed to provide immediate, evidence-based support the moment it’s needed. We aren’t just building an app; we are building a lifeline.

The Role

We are looking for a data-obsessed, Full Funnel Growth Marketer to join us. You won't just be running ads, you will be architecting our growth engine. You will design experiments across the entire funnel, identify winning marketing mixes and app enhancements that achieve strong LTV : CAC , and scale them rapidly.

Key Responsibilities

• Rapid Experimentation : Design and execute lean tests across channels to find winning marketing mixes
• Full Funnel Analysis : Monitor the journey from first impression to long-term active user, identifying friction points.
• Creative Strategy : Work with the team to develop high-performing ad copy and creative assets that resonate deeply with customers.
• Scale : Once a channel mix is proven, build the playbook to scale it.

Requirements

Who You Are

• Strategic : You can think at a high level about brand positioning
• Hands on : You are hands on the tools : eg Google & Meta ads, GA4, Firebase, Google Tag Manager, etc.
• AI empowered : You have a team of AIs to help you.
• Data-First : You live in the dashboard. You understand attribution, B2B and B2C app and SaaS LTV : CAC ratios, and cohort analysis.
• Scientific : You can run multiple experiments per week and disentangle correlation from causation.
• Bristol-Based : We believe in the power of physical collaboration for team building. You must be able to join the team in Bristol for regular strategy and relationship-building sessions.

Practical Requirements

• Right to work in the UK
• Available for a minimum 2 days per week in our Bristol office
• DBS check (we will support you through this process)

Nice to have

• Google Skill Shop & Meta Blueprint Certification (please provide links)
• Experience in regulated industries

Benefits

• Working Arrangements
• Full-time or fractional role with flexible working hours around our core 9-3 office hours.
• Hybrid working with 2+ days per week with the team in the Bristol office
• Benefits Package
• 25 days annual leave plus bank holidays
• Comprehensive wellbeing support and professional coaching
• Opportunities for professional development in a mission-driven organisation
• Culture & Growth
• Work with cutting-edge AI technology
• Work within a passionate team dedicated to making a real difference
• Opportunity to shape our strategy and grow with the company
• Supportive, inclusive environment that values creativity