e-Marketing Coordinator

LabX Media Group; Sudbury; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A digital marketing firm in Sudbury is seeking a Marketing Specialist to manage email campaigns and lead generation initiatives. The role involves HTML creation, working with HubSpot, and ensuring campaign goals are met. Ideal candidates have strong communication skills and experience in email marketing. A post-secondary degree in a related field is required. This position offers a mix of hybrid, in-office, and fully remote work options.

Qualifications

• 1+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems.
• Familiarity with digital publishing or lead generation campaigns.

Responsibilities

• Manage HTML deployments and create landing pages.
• Build, monitor, and maintain lead generation campaigns.
• Coordinate with social media teams for campaigns.

Skills

Email marketing

Marketing automation

HTML & CSS knowledge

Excellent communication skills

Organizational skills

Time management

Data-driven approach

Self-motivation

Education

Post-secondary education in marketing, project management, business, or a related field

Tools

HubSpot

MailChimp

Job description

Responsibilities

• management of HTML deployments, eNewsletter builds and creation of bespoke custom landing pages
• Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.
• Responsible for the eMarketing promotion schedule of lead generation campaigns, including building, and deployment of promotional eBlasts for lead generation campaigns.
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for lead generation campaigns.
• Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns.
• Responsible for various other lead generation promotions including compendiums, multi-sponsored content as needed per campaign, and additional promotional needs as required
• Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
• Responsible for monitoring and following up with external clients, Writers and Design to ensure timelines are met for campaign goals.
• Responsible for communicating any and all updates on lead generation campaigns, including, but not limited to launch timelines, materials required, changes needed, and analysis of launched campaigns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Support with additional tasks, that may include, but not limited to: newsletter and 3rd party eBlast support, Editorial Calendar, and various other tasks under the TN eMarketing umbrella.

Qualifications

• 1+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Good Knowledge of HTML & CSS
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
• Post-secondary education in marketing, project management, business, or a related field

Necessary Skills and Experience

• Data-driven
• Approach new process implementation and change with a can-do attitude
• Highly organized
• Excellent attention to detail
• Excellent time management skills
• Ability to handle multiple tasks at any one time
• Effective communication skills
• Exhibits organisational values and behaviours
• Ability to foster positive relationships and influence successful outcomes for the brand, stakeholders, and customers alike.
• Enthusiasm and self-motivation
• Ability to work in a fast-paced environment

We are an equal opportunity employer, with a flexibility-first approach to our place of work practices, fostering a mix of hybrid, in-office, and fully remote options.

Apply now!