Divisional Marketing Manager - BMW/MINI

Lithia UK; Nottingham; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading automotive retailer in the United Kingdom is looking for a Marketing Manager to develop and execute brand-specific strategies that align with OEM campaigns. You’ll lead the divisional marketing strategy, manage budgets for impactful campaigns, and drive social media engagement. The ideal candidate will possess proven marketing management experience, strong communication skills, and a strategic mindset. With a salary up to £40,000 plus benefits, this role is perfect for someone passionate about transforming the customer experience in the automotive industry.

Benefits

33 days annual leave

Extra day off on birthday

Family Leave Policies

Paid volunteer day

Long-service milestone anniversaries

Tailored training opportunities

Cycle-to-work scheme

Exclusive discounts on purchases

Qualifications

• Proven experience in a marketing management role, ideally within the automotive or retail sector.
• Exceptional communication skills for presenting and coaching teams.
• Analytical skills to assess marketing performance and make data-driven decisions.

Responsibilities

• Develop brand-specific marketing strategies aligning with OEM campaigns.
• Lead divisional marketing strategy and adapt plans based on performance.
• Drive local social media content and collaborate with dealership partners.
• Create annual marketing plans with clear KPIs and quarterly assessments.
• Manage divisional marketing budget for measurable impact on objectives.

Skills

Marketing management experience

Strategic mindset

Communication skills

Analytical skills

Budget management

Digital marketing knowledge

Proactive approach

Customer-first mindset

Passion for automotive

Tools

CRM systems

Social media platforms

Job description

Responsibilities

• Develop and execute brand-specific marketing strategies that align with OEM campaigns and local business needs, ensuring consistent brand messaging across all touchpoints.
• Lead the divisional marketing strategy, adapting and refining plans to align with business performance and evolving market trends.
• Drive local social media content, collaborating with dealership social media champions to increase engagement and grow followers.
• Create annual marketing plans with clear KPIs, revisiting each quarter to assess effectiveness and identify areas for improvement.
• Oversee sales and aftersales marketing funnels, using data‑driven insights to inform campaign effectiveness, lead management, and ROI.
• Manage the divisional marketing budget, ensuring every pound spent delivers measurable impact and aligns with commercial objectives.
• Lead, mentor, and develop a high‑performing marketing team, fostering a culture of collaboration, creativity, and results.
• Act as the go‑to marketing contact for OEMs, third‑party agencies, and key stakeholders, ensuring a seamless flow of communication.
• Ensure full compliance with FCA, GDPR, PECR, and OEM brand guidelines, maintaining a keen focus on data protection and customer privacy.
• Collaborate with the Group marketing team to align local initiatives with national strategies, ensuring a unified brand presence.
• Understand the importance of stakeholder management, engagement and relationship building and how this shapes collaborative working across central support functions and the business operation.
• Plan, manage, and execute impactful events, from product launches to customer engagement activities, ensuring each one leaves a lasting impression.
• Support the Marketing Operations Director, stepping up to lead when required and providing strategic insights that elevate marketing efforts across the division.

Qualifications

• Proven experience in a marketing management role, ideally within the automotive or retail sector.
• A strategic mindset with the ability to balance day‑to‑day tactical execution with long‑term brand building.
• Exceptional communication skills – you’re as comfortable presenting campaign results to senior leadership as you are coaching your team to reach their potential.
• Analytical skills to assess marketing performance, identify trends, and make data‑driven decisions that drive growth.
• Experience managing budgets and delivering ROI‑focused marketing campaigns.
• Knowledge of digital marketing, CRM systems, and social media platforms, with a knack for creating compelling, on‑brand content.
• A proactive, solutions‑focused approach – you’re always looking for ways to innovate, improve, and exceed expectations.
• A customer‑first mindset, with the ability to build and maintain strong relationships with internal and external stakeholders.
• A passion for the automotive industry and a genuine desire to be part of a team that’s shaping its future.

At Lithia UK, we’re not just transforming the automotive industry – we’re redefining the way people experience it. As the UK’s leading automotive retailer, we’re all about creating moments that matter for our customers and driving the future of personal transportation.

Benefits

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love.
• Celebrate your special day with an extra day off on your birthday.
• Our industry‑leading Family Leave Policies ensure you’re supported when it matters most.
• Take a paid day to volunteer and give back to a cause close to your heart.
• We believe in recognising dedication and loyalty – that’s why we celebrate long‑service milestone anniversaries.
• Unlock your potential with tailored training and endless career growth opportunities.
• Commute for less with our cycle‑to‑work scheme.
• Access high‑street discounts to make the everyday a little more rewarding.
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme.

Salary up to £40,000 with bonus, car allowance, pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases and aftersales services.