Director of Sales - United Kingdom

Axelera AI; United Kingdom; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading AI firm is seeking a Sales Director to expand sales efforts across the UK, focusing on hardware OEMs and enterprise customers. The role involves developing sales strategies, managing regional revenue, and building partnerships within the industrial, automotive, and manufacturing sectors. The ideal candidate will have a technical background and significant experience in enterprise sales. This hybrid/remote position requires travel across the UK, offering a competitive compensation package and an inclusive workplace culture.

Benefits

Attractive compensation package

Pension plan

Extensive employee insurances

Option to get company shares

Qualifications

• 10+ years of enterprise sales or business development experience in high-tech industries.
• Proven track record working with hardware OEMs and industrial clients in the UK.
• Fluency in English; knowledge of additional languages is a plus.

Responsibilities

• Design and implement a comprehensive sales strategy for the UK market.
• Own overall sales performance, focusing on pipeline growth and account expansion.
• Cultivate relationships with major hardware OEMs and enterprise clients.

Skills

Enterprise sales experience

Technical fluency

Communication skills

Negotiation skills

Education

Bachelor’s or Master’s degree in a technical field

Job description

About Us

Axelera AI is not your regular deep-tech startup. We are creating the next-generation AI platform to support anyone who wants to help advancing humanity and improve the world around us.

In just four years, we have raised a total of $120 million and have built a world-class team of 220+ employees (including 49+ PhDs with more than 40,000 citations), both remotely from 17 different countries and with offices in Belgium, France, Switzerland, Italy, the UK, headquartered at the High Tech Campus in Eindhoven, Netherlands.

We have also launched our Metis™ AI Platform, which achieves a 3-5x increase in efficiency and performance, and have visibility into a strong business pipeline exceeding $100 million.

Our unwavering commitment to innovation has firmly established us as a global industry pioneer.

Are you up for the challenge?

Position Overview

We are seeking a seasoned Sales Director to lead and expand our sales efforts across the UK market, with a primary focus on hardware OEMs and enterprise customers in the industrial, automotive, and manufacturing sectors. Based in the UK, this strategic leadership role is essential for driving revenue, strengthening our market presence, and building long-term customer relationships in one of Europe’s most innovation-driven technology ecosystems.

The ideal candidate will bring strong technical fluency, a proven record in enterprise sales, and the ability to navigate the UK’s regulatory, procurement, and partner landscapes.

Key responsibilities:

Develop and Execute the UK Sales Strategy

• Design and implement a comprehensive sales strategy tailored to the UK’s industrial ecosystem and mature OEM networks.
• Focus on long-term account development, recurring revenue models, and value-based solution selling.

Drive Regional Revenue and Market Penetration

• Own overall sales performance in the UK, focusing on pipeline growth, strategic account expansion, and market share development.
• Leverage vertical expertise in Industry 4.0, automotive innovation, and smart manufacturing.

Manage Strategic OEM and Enterprise Accounts

• Cultivate and grow relationships with major hardware OEMs and enterprise clients across the UK.
• Understand complex technical requirements and public/private procurement processes to deliver scalable Edge AI solutions that align with regulatory and operational standards.

Build Strategic Partnerships

• Identify and formalise partnerships with system integrators, industrial alliances, and technology distributors in the UK.
• Lead co-selling and joint go-to-market initiatives to expand reach and strengthen brand credibility.

Lead Sales Operations

• Recruit, mentor, and manage a high-performing local sales team where appropriate.
• Build a results-oriented culture with structured planning, forecasting, and accountability aligned with both quarterly targets and long-term growth objectives.

Leverage Technical Expertise in Edge AI

• Effectively communicate the business and technical value of Edge AI and computer vision solutions to technical stakeholders and C-level executives.
• Act as a trusted advisor and thought leader within the UK industrial technology ecosystem.

Cross-Functional Collaboration

• Collaborate closely with global product, marketing, and engineering teams to align the product roadmap with market needs, ensuring strong product-market fit and timely go-to-market execution in the UK.

Market Engagement and Travel

• Travel across the UK to meet key customers, attend trade shows and industry events (e.g., Advanced Engineering UK, Subcon, or UK Manufacturing Week), and engage with the broader innovation ecosystem.
• Maintain deep insight into local market dynamics, trends, and opportunities.

Qualifications:

• Bachelor’s or Master’s degree in a technical field (e.g., Computer Science, Electrical Engineering, or related discipline).
• 10+ years of enterprise sales or business development experience in high-tech industries, ideally with a focus on Edge AI, computer vision, or embedded systems.
• Proven track record working with hardware OEMs, industrial clients, and technology partners in the UK.
• Demonstrated success in building regional sales strategies and consistently meeting or exceeding revenue objectives.
• Excellent communication, negotiation, and leadership skills suited to complex enterprise environments.
• Fluency in English is required; knowledge of additional European languages is a plus.
• Willingness and ability to travel regularly across the UK and Europe.

Location

This is a hybrid/remote role based in the UK, with frequent travel to customer and partner sites across the country. Proximity to major industrial and technology hubs (e.g., Midlands, Greater London, Manchester) is preferred.

What weoffer

This is your chance to shape and be part of a dynamic, fast-growing, international organization. We offer an attractive compensation package, including a pension plan, extensive employee insurances and the option to get company shares.

An open culture that supports creativity and continual innovation is awaiting you. Collaborative ownership and freedom with responsibility is characteristic for the way we act and work as a team.

At Axelera AI, we wholeheartedly embrace equal opportunity and hold diversity in the highest regard. Our steadfast commitment is to cultivate a warm and inclusive environment that empowers and celebrates every member of our team. We welcome applicants from all backgrounds to join us in shaping the future of AI.