Director, Commercial Sales - EMEA

6Sense; London; On-site; GBP 200,000 +; Full time

Job summary

A leading B2B technology company in London seeks a Director of Commercial Sales to lead their EMEA sales organization. This role focuses on developing a world-class sales team, exceeding targets, and driving significant growth in a fast-paced environment. The ideal candidate will have extensive B2B sales experience, strong leadership skills, and a mastery of value-selling techniques. This opportunity offers a chance to shape the future of the company and advance your career.

Qualifications

• 10+ years of B2B sales experience, including 4+ years leading teams.
• Proven track record of developing high performers.
• Mastery of value-selling methodology.

Responsibilities

• Attract and develop a team of exceptional Commercial Account Executives.
• Consistently outperform new business and expansion targets.
• Design and scale winning playbooks for account expansion.

Skills

B2B sales experience

Leadership skills

Value-selling methodology

Cross-functional collaboration

Job description

Overview

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

About the opportunity

At 6sense, we’re rewriting the playbook for how B2B revenue teams win. The Director, Commercial Sales will lead our EMEA Commercial Sales organisation to new heights. Reporting directly to the SVP International, you’ll attract, coach, and inspire a world-class sales team that consistently outperforms ambitious targets and creates extraordinary outcomes for our customers. This is a high-visibility, career-defining role for a leader who thrives on building winning teams, shaping culture, and driving growth in a fast-moving, category-leading company.

What you’ll do

• Attract, inspire, and develop a team of exceptional Commercial Account Executives.
• Consistently outperform new business and expansion targets.
• Design and scale playbooks that win, from opening doors to expanding our footprint within accounts.
• Partner closely with Customer Success to unlock long-term value and drive expansion.
• Collaborate with GTM Enablement, Marketing, and RevOps to sharpen execution and scale best practices.
• Foster a winning, inclusive, and engaged team culture with high attainment and below-average regrettable attrition.
• Model excellence in value-based selling to senior Commercial leaders (CMOs, VPs of Marketing, Sales, Demand Gen, RevOps).

What you’ll bring

Must-haves

• 10+ years of B2B sales experience, including 4+ years leading high-performing teams.
• Proven track record of recruiting, onboarding, and developing high performers.
• Consistent history of driving teams to 90%+ attainment.
• Mastery of value-selling methodology (e.g., Command of the Message, MEDDPICC).
• Executive presence and success selling into senior business leaders.
• Strong cross-functional leadership across CS, RevOps, Marketing, and Enablement.
• Willing to work in-office a minimum of two days a week (Tuesday and Thursday).

Strongly preferred

• Experience building Commercial sales motions in EMEA.
• SaaS experience in high-growth environments.
• Domain expertise in Sales, Marketing, or Revenue Operations technology.

Bonus

• Multilingual capability to support EMEA growth.
• Recognised industry thought leadership or track record scaling teams internationally.

The culture you’ll shape

At 6sense, we believe culture is our competitive advantage. You’ll inherit a talented team that wants to be pushed, coached, and celebrated. Your success will be measured not just by revenue, but by how your people grow, how engaged they are, and how much they believe they’re on a winning team.

Why 6sense, why now

• 6sense is the category leader in AI-powered revenue platforms, named a Leader in the Forrester Wave.
• EMEA is a top priority growth engine — this is a high-visibility role with direct access to senior leadership.
• You’ll help shape how we win in one of our most important regions.
• This role is a launchpad for broader international or global leadership opportunities at 6sense.

Our values

• We lead with curiosity.
• We show grit every day.
• We’re accountable to ourselves and each other.
• We win together by being inclusive and fun.

Equal Opportunity Employer

6sense is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, or participating in the employee selection process, please direct your inquiries to [e-mail].