Digital Specialist

Adroit People Ltd; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Analytics & CDP Specialist in Greater London. The successful candidate will have advanced expertise in Adobe Experience Platform and Customer Data Platforms, focusing on data management, audience activation, and digital marketing analytics. Key responsibilities include managing integrations, building dashboards for KPI tracking, and ensuring compliance with data governance standards. This role requires a hands-on approach to delivering data-driven customer experiences.

Qualifications

• Strong expertise in Adobe Experience Platform and Customer Data Platforms.
• Hands-on experience in data collection and identity resolution.
• Ability to design audience strategies for personalization and retargeting.

Responsibilities

• Manage data ingestion workflows via AEP.
• Build and maintain a Unified Customer Profile.
• Implement tags and tracking pixels using Adobe Launch.

Skills

Adobe Experience Platform (AEP)

Customer Data Platforms (CDP)

digital marketing analytics

identity resolution

segmentation

activation

Google Ads 360

Tools

Adobe Launch

Google Tag Manager

Analytics Tools

Job description

Role Overview

We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP), Customer Data Platforms (CDP), and digital marketing analytics. The role requires hands‑on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data‑driven customer experiences.

Key Responsibilities

Customer Data Platform (CDP) & Adobe Experience Platform (AEP)

• Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas.
• Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service.
• Create and activate audience segments using AEP Real‑time CDP and Segment Builder.
• Enable cross‑channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.
• Monitor and troubleshoot data flows (Website/App Tag/SDK, AEP ingestion, Segmentation, Activation).

Segmentation & Audience Activation

• Design and implement audience strategies for personalization, retargeting, and lookalike audiences.
• Apply concepts such as frequency capping, sequential conditions, and cross‑channel journeys.
• Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment.

Digital Analytics & Measurement

• Work with marketing teams to define customer journeys (awareness, acquisition, conversion, retention).
• Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement).
• Build dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting.
• Enable measurement of activated audiences to evaluate campaign impact and drive ROI.

Tags, Tracking & Data Governance

• Implement and manage tags, SDKs, and tracking pixels using Adobe Launch and Google Tag Manager.
• Ensure behavioral data is properly captured and mapped into the CDP.
• Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage.

Integrations & APIs

• Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools.
• Leverage AEP APIs for audience and data management workflows.

Key Skills & Expertise

• Platforms & Tools: Adobe Experience Platform (AEP), Real‑Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools.
• Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration.
• Digital Marketing Analytics: Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking.
• Data Management: XDM schema design, consent/governance, API‑based integrations.
• Technical Skills: Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.