Digital Site Merchandiser

Vivienne Westwood; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading British fashion brand is seeking an experienced individual for their e-commerce site merchandising role. The successful candidate will analyze sales data, track performance metrics, and collaborate with various teams to improve the customer journey and optimize profitability. Candidates should have at least 3 years of experience in a similar role and proficiency in tools like Salesforce Commerce Cloud and Microsoft Excel. The position comes with a comprehensive benefits package, including health support and staff discounts.

Benefits

Staff discounts

Training

Health & Wellbeing support

Cycle to work scheme

Generous annual leave allowance

Pension Scheme

Perkbox membership

Qualifications

• 3+ years of experience in an e-commerce site merchandising role.
• Proven experience with CMS tools within an e-commerce platform.
• Strong analytical skills with experience in web analytics tools.

Responsibilities

• Deliver daily, weekly, and monthly reports to track site performance.
• Analyze metrics and provide category deep dives as needed.
• Identify opportunities from weekly sales to recommend strategies.

Skills

E-commerce site merchandising

Web analytics

Data analysis

Communication skills

Inventory management

Collaboration

Education

3+ years in e-commerce merchandising

Tools

Salesforce Commerce Cloud

Shopify

Microsoft Excel

SQL

Job description

Vivienne Westwood is one of the most iconic British Fashion Brands who cares and believes in its people and the environment. If you're interested in being part of an organisation that produces quality products, promotes awareness for a better world, and provides an excellent benefits package to support its employees, keep reading….

Performance Monitoring & Reporting

• Deliver daily, weekly, and monthly reports to track site performance and key insights.
• Analyze metrics and provide category deep dives as needed.
• Identify opportunities from weekly sales and recommend strategies to boost profitability.

Trading & Merchandising

• Trade the website by analyzing sales data, responding to trends, and recommending enhancements.
• Develop product assortment strategy aligned with global ecommerce goals.
• Oversee product uploads, ensuring timely launches with cross‑functional coordination.

Site Management & Presentation

• Ensure accurate product categorisation and merchandising for optimal sales and user experience.
• Update product detail pages to reflect strategy and launch calendar.
• Monitor inventory and adjust site merchandising in collaboration with warehouse and planning teams.

Pricing & Promotions

• Manage seasonal markdowns and price lists with timely updates.
• Maintain online price books and communicate changes to stakeholders.

Data Analysis & Insights

• Produce ad‑hoc and monthly reports to extract actionable insights.
• Conduct web analytics reviews, optimising conversion through navigation, A/B testing, and promotions.

Customer Experience

• Monitor the customer journey and identify improvements to boost conversions.
• Collaborate with production teams on deliveries, photo shoots, and sample workflows.

Cross‑Functional Collaboration

• Liaise with buying, merchandising, marketing, social, inventory, and customer service teams.
• Support global e‑commerce strategy across regions, currencies, and time zones.

Qualifications

• 3+ years of experience in an e‑commerce site merchandising role.
• Proven experience with CMS tools within an e‑commerce platform (Salesforce Commerce Cloud, Shopify, Magento, Hybris, etc.).
• Strong analytical skills, with experience in web analytics tools and BI systems.
• Advanced proficiency in Microsoft Office Suite, particularly Excel for data analysis.
• Experience in managing product and category assortment within an e‑commerce setting.
• Strong understanding of inventory management and e‑commerce pricing strategies.
• Proven track record of building collaborative relationships across departments.
• Excellent communication skills, both written and verbal.
• Familiarity with global e‑commerce markets, working across multiple regions, currencies, and time zones.
• Advanced skills in Excel, including Pivot Tables and Gantt charts.
• Experience in SQL and data extraction from web metrics tools.
• Exceptional attention to detail and strong organisational skills.
• Ability to multitask and manage workload effectively in a fast‑paced environment.
• A commercially astute problem solver with the ability to translate data into actionable strategies.
• Passionate about delivering an outstanding customer experience.
• Self‑motivated and energetic, with the ability to work under pressure and meet deadlines.

Benefits

• Staff discounts
• Training
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Perkbox membership: access to a wide range of perks, discounts, and wellness resources
• Opportunity to develop new skills and progress in your career
• Opportunity to work for a company that cares and believes in its people and the environment