Digital Performance Manager – London

Blue Legal; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading global law firm is seeking a Digital Performance Manager in London. This role involves managing digital marketing campaigns, analyzing performance metrics, and collaborating with teams to enhance user experience. The ideal candidate will have strong experience in digital marketing, particularly in analytics and SEO. Applicants must have prior experience in a relevant sector like law or finance.

Qualifications

• Proven experience in digital marketing, specifically in analytics tools.
• Demonstrable experience managing SEO, email, social media campaigns.
• Experience or understanding of the legal industry is preferred.

Responsibilities

• Monitor and produce reports on digital campaign effectiveness.
• Identify patterns and insights to optimize web campaigns.
• Collaborate with teams to develop landing pages.
• Educate colleagues on analytics best practices.

Skills

Digital marketing

Analytics

SEO/SEM

Social media management

Tools

Google Analytics

Job description

Home Digital Performance Manager – London

Digital Performance Manager – London

A leading global law firm is seeking a Digital Performance Manager to join their team based in London. The chosen candidate will be responsible for managing and supervising digital marketing campaigns, offering expertise in analytics and leveraging data to generate insights. The role-holder will have the opportunity to work across various digital channels and assist in the implementation and management of paid campaigns.

The Responsibilities:

• Monitor, analyse, and produce reports on the effectiveness of digital campaigns, including web metrics, SEO, email, and social media (paid and owned).
• Identify patterns and valuable insights to optimise resources & web campaigns.
• Collaborate with internal teams to develop landing pages & enhance user experience.
• Ensure data and analytics are presented in a clear and accessible manner to non-digital marketing colleagues.
• Educate and train colleagues on data analytics best practice.
• Provide data-driven insights to the content creation process.
• Utilise strong analytical skills to evaluate the overall customer experience across multiple channels and touchpoints.
• Ensure accurate set up and management of paid social campaigns across platforms.
• Responsible for regular performance-based optimisation.

The Candidate:

• Proven experience in digital marketing, specifically website and marketing analytics tools including Google Analytics.
• Demonstrable experience managing SEO/SEM strategies, email, social media, and/or advertising campaigns.
• Experience working within or an understanding of the legal industry (Preferred).

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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