Digital Marketing Specialist

Poolhall Recruitment Ltd; Wolverhampton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A recruitment agency is seeking a Digital Marketing Specialist in Wolverhampton to enhance a well-established steel manufacturing company's online presence. The role involves planning and implementing digital marketing strategies, managing content and campaigns, and ensuring alignment with business objectives. An ideal candidate has proven digital marketing experience, particularly in B2B or manufacturing sectors, along with strong SEO and PPC knowledge. This position provides an opportunity for significant impact in the client's marketing efforts.

Qualifications

• Proven experience in digital marketing, ideally within B2B or industrial/manufacturing sectors.
• Strong knowledge of SEO, PPC, and social media marketing.

Responsibilities

• Plan, implement, and optimise digital marketing strategies to increase brand visibility and generate leads.
• Manage website content, SEO, and PPC campaigns to drive traffic and engagement.
• Create and schedule engaging content across LinkedIn, Facebook, and other relevant platforms.
• Develop and manage targeted email marketing campaigns.
• Track, analyze, and report on campaign performance, providing insights and recommendations.
• Collaborate with sales and product teams to ensure messaging aligns with business objectives.
• Keep up to date with digital marketing trends and apply best practices to the manufacturing sector.

Skills

Digital marketing experience

SEO knowledge

PPC management

Social media marketing

Job description

Poolhall Recruitment are recruiting on behalf of a well-established steel manufacturing company in the Wolverhampton area. As part of their growth strategy, they are seeking a Digital Marketing Specialist to strengthen their online presence, attract new customers, and support long-term business development.

This is a fantastic opportunity for a motivated Digital Marketing Specialist to make a real impact by developing and delivering strategies that showcase the clients products, expertise, and brand across digital platforms.

Key Responsibilities :

• Plan, implement, and optimise digital marketing strategies to increase brand visibility and generate leads.
• Manage website content, SEO, and PPC campaigns to drive traffic and engagement.
• Create and schedule engaging content across LinkedIn, Facebook, and other relevant platforms.
• Develop and manage targeted email marketing campaigns.
• Track, analyze, and report on campaign performance, providing insights and recommendations.
• Collaborate with sales and product teams to ensure messaging aligns with business objectives.
• Keep up to date with digital marketing trends and apply best practices to the manufacturing sector.

What We’re Looking For in a Digital Marketing Specialist :

• Proven experience in digital marketing, ideally within B2B or industrial / manufacturing sectors.
• Strong knowledge of SEO, PPC, and social media marketing.
• ...