Digital Marketing Specialist

Michael Kors; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading fashion brand in London seeks a Digital Marketing Search Specialist to manage paid search and SEO strategies across multiple EMEA markets. Ideal candidates will possess extensive SEM experience, strong analytical skills, and a passion for digital marketing. This role offers a dynamic environment, requiring excellent communication skills and the ability to work in a team. Competitive perks include a hybrid work model and generous holiday schedule.

Benefits

Cross-brand Discount

Exclusive Employee Sales

Paid Parental Leave

Generous Holiday Schedule and Vacation Days

Hybrid working (3 days a week in the office)

Thrive Wellness Program

Private Health and Dental

Gym Discounts

Qualifications

• 3-4+ years of hands-on SEM experience, ideally in retail or eCommerce.
• Solid understanding of digital marketing KPIs with actionable insights.
• Proven success managing large-scale paid search campaigns.

Responsibilities

• Define, create, implement and deliver the paid search and SEO strategy.
• Guide agency to improve paid search and shopping campaign performance.
• Manage invoices for relevant channels and third-party vendors.

Skills

SEM experience

Analytical skills

Relationship-building

Communication skills

Technical understanding of GenAi

Tools

Google Ads

SA360

Google Search Console

Jira

Job description

Overview

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

We have an exciting opportunity for a Digital Marketing Search Specialist.

At Capri, we are all responsible for creating a diverse and inclusive workplace. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

To know more about working at Michael Kors, please note this opportunity is for the digital marketing role within the Michael Kors brand.

Who You Are

You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment.

What You’ll Do

Reporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets.

Paid Search Strategy

• Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure
• Build a global test & learn agenda for paid search with our agency
• Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI’s and consent mode
• Manage Total Search relationship between agency and any third-party vendors
• Review Market strategy for channel and best tactic mix to drive performance

SEO Strategy

• Work with our agency to build a roadmap for organic traffic growth
• Drive improvements in Keyword growth, Local Search visibility, ensuring our brand is discoverable across all relevant platforms
• Own on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all markets
• Manage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checks
• Monitor Core Web Vitals and oversee recommendations for improvements through to implementation

Reporting & Analytics

• Produce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend
• Analyse performance metrics and provide actionable insights to improve organic traffic and engagement

Invoicing, Legal & Security

• Manage invoices for relevant channels and third-party vendors
• Support contract renewals, onboarding and security clearance for new projects

Cross-functional collaboration

• Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives.
• Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams.
• Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace.

You’ll Need to Have

• 3-4+ years of hands-on SEM experience, ideally in retail or eCommerce
• Solid understanding of digital marketing KPIs, with the ability to derive insights and then turn them into action plans
• Proven success managing large-scale paid search campaigns across multiple geographies
• Strong analytical skills and proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking and research tools such as Demand Sphere/ SEM Rush/Ahrefs or similar
• Experience working with or managing external agencies
• Good understanding of enterprise level analytics tools such as Adobe or equivalent
• Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence

We’d Love to See

• A team-player with good relationship-building and communication skills
• Ability to prioritise responsibilities in line with business objectives
• A level of technical understanding of how GenAi & LLM models work is desirable
• Keen interest in new developments within the online industry, including MTA and MMM
• Understanding of database segmentation & using CRM data for personalisation
• Experience using Jira or equivalent platform
• A sense of humour and desire to work in a dynamic and diverse workplace

MK Perks

• Cross-brand Discount
• Exclusive Employee Sales
• Paid Parental Leave
• Generous Holiday Schedule and Vacation Days
• Summer Fridays
• Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
• Hybrid working (3 days a week in the office)
• Flexible working hours
• Thrive Wellness Program
• LifeWorks Employee Assistance Program
• #FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences
• Pension Contribution
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental
• Gym Discounts

Note: This job description contains the responsibilities and qualifications for the Digital Marketing Search Specialist role. It does not include every duty that may be assigned and is subject to change. All applicants will be considered without regard to age, sex, sexual orientation, gender identity, race, color, religion, national origin, disability, or other protected characteristics.