Digital Marketing / Performance Marketing Manager

Select Recruitment Specialists Ltd; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A growing e-commerce brand is seeking a Head of Digital / Performance Marketing Manager. This role involves overseeing all paid media strategies, optimising campaigns across multiple channels, and collaborating with teams for growth. Ideal candidates should have a strong e-commerce background, proven experience in managing substantial budgets, and an analytical mindset. The position is based in Norwich and offers competitive salary packages along with career progression opportunities.

Benefits

Competitive salary package

Career progression opportunities

Collaborative team environment

Qualifications

• Proven track record managing paid campaigns with significant budgets.
• Strong analytical mindset with GA4 proficiency.
• Experience in e-commerce is essential.

Responsibilities

• Own and manage all paid media channels including Google Ads and Meta.
• Monitor attribution and GA4 analytics.
• Continuously optimise conversion rates and performance.

Skills

GA4 proficiency

Managing paid campaigns

Analytical mindset

E-commerce experience

Data-driven approach

Job description

My client is an established and rapidly growing e-commerce brand with a strong market presence and ambitious growth plans. They are now looking for a performance marketing expert to take their digital channels to the next level.

This is a fantastic opportunity to join a profitable, forward-thinking business where your impact will be immediate and measurable.

The Role

As Head of Digital / Performance Marketing Manager, you'll be the driving force behind all paid digital activity. You'll own the strategy, execution, and optimisation of campaigns across multiple channels, working closely with internal teams to maximise ROI and fuel sustainable growth.

Key Responsibilities:

• Own and manage all paid media channels including Google Ads, Meta, TikTok Ads, and retargeting campaigns
• Monitor attribution, GA4 analytics, and marketing dashboards to inform strategy
• Continuously optimise conversion rates, user flows, and checkout performance
• Deliver weekly reporting on ROI, CAC, ROAS, and other key performance metrics
• Collaborate with SEO/Web and Campaigns/Social teams to align paid and organic growth strategies

What My Client is Looking For:

• Proven track record managing paid campaigns with significant budgets
• Strong analytical mindset with GA4 proficiency and attribution modeling experience
• E-commerce experience (essential)
• Detail-oriented, data-driven approach with commercial acumen
• Ability to translate data into actionable insights and growth opportunities

What's On Offer:

• Competitive salary package
• Opportunity to make a real impact in a high-growth business
• Collaborative team environment
• Norwich-based role
• Career progression opportunities

Interested? For a confidential conversation about this opportunity, please get in touch with Emma with your CV.