Digital Marketing Manager

Michael Page (UK); Lancashire; Hybrid; GBP 35,000 - 42,000; Full time

Job summary

An international manufacturing firm based in the UK is seeking a Digital Marketing Manager to develop innovative marketing strategies and drive ecommerce sales. This hybrid role offers a competitive salary of up to £42K, 25 days holiday, and the opportunity to work within a dynamic environment. Candidates should have at least 2 years of digital marketing experience, preferably in a B2B setting, and a strong understanding of SEO and analytics tools.

Benefits

Competitive salary up to £42K

Hybrid working arrangement

25 days holiday + bank holidays

Qualifications

• 2+ years proven experience in digital marketing.
• Experience working for a B2B firm is preferred.
• Strong knowledge of ecommerce platforms and online sales strategies.

Responsibilities

• Develop and implement digital marketing strategies to drive ecommerce sales.
• Manage and optimise Paid campaigns, SEO efforts, and content marketing initiatives.
• Collaborate with cross-functional teams to align marketing efforts.

Skills

Digital marketing

SEO

Google Analytics

AdWords

Content marketing

Education

Relevant educational qualifications in marketing

Job description

Overview

• Hybrid Working Options - 3/2 split
• Work for an international manufacturing firm

About Our Client

This opportunity is with a small-sized company within the manufacturing and production sector. The organisation is known for its commitment to innovation and delivering high-quality products to its clients across various markets.

Responsibilities

The key responsibilities for the Digital Marketing Manager role will include:

• Develop and implement digital marketing strategies to drive ecommerce sales.
• Manage and optimise Paid campaigns, SEO efforts, and content marketing initiatives.
• Analyse performance metrics and adjust strategies to improve ROI.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Oversee the creation of engaging and relevant content for digital platforms.
• Ensure the brand message is consistent across all online channels.
• Stay updated on industry trends to identify new opportunities for growth.
• Manage relationships with external agencies and vendors as needed.

The Successful Applicant

A successful Digital Marketing Manager should have:

• 2+ years proven experience in digital marketing.
• Experience working for a B2B firm is preferred, but not essential.
• Able to work autonomoulsy in a fast-paced role.
• Strong knowledge of ecommerce platforms and online sales strategies.
• Proficiency in tools such as Google Analytics, AdWords, and social media platforms.
• Excellent analytical skills and the ability to interpret data effectively.
• A results-driven approach with a focus on achieving measurable outcomes.
• Relevant educational qualifications in marketing or a related field is advantageous.

What\'s on Offer

On offer for the successful Digital Marketing Manager:

• Competitive salary up to £42K - experience dependent.
• Hybrid working arrangement offering flexibility and work-life balance.
• 25 days holiday + bank holidays